Performance Produce Names Vice President Of Sales

SALISBURY, NC — Albert Ramirez has been named Vice President of Sales at Performance Produce Family of Farms, a grower/shipper produce company with locations in North Carolina and Florida. Ramirez is in charge of sales and new business development, according to an announcement by J.R. Roach, company president.

Performance Produce, LLC, headquartered in Salisbury, NC, offers repacking, inspections, and warehouse space, as well as distribution and partnerships with farmers. Performance Produce’s farm model offers partnerships with farmers that it calls Square Deal Partnership. “We put up the money and before we do anything, we lay out the cost and projections,” said Roach. “We make everything from the seed to the final sale transparent. This is a win-win business opportunity for the farmers and for our company.”

Roach said that Ramirez, in his newly created position, will lead the company into new markets.

Ramirez has 30 years of experience in the grocery and produce distribution business, having worked at JR Grocery in Chicago, an independent grocer owner; Fleming International, Super Valu International, Brooks Tropicals and Ramz Corp.

“My customers come first,” he said. “They trust my integrity, my loyalty, hard work and determination– from the farmers to my employers and partners all the way to the consumer,” Ramirez said. “I'm looking forward to a long-term opportunity with my new friends and family at Performance Produce.”

Ramirez followed his dad, Oniel Ramirez, into the grocery business. His father is now 91 and taught him about hard work and responsibility, he said. He lists consistency, quality, and pricing as keys to his work. His father still speaks of his experiences in the grocery business in the U.S., what was lost in 1960 in Cuba, and of starting over as new and welcomed immigrants in the U.S., Ramirez said.

Ramirez grew up in New York. He and his wife Isis of 33 years now reside in South Florida. They have a daughter, son-in-law, son, daughter-in-law, and two granddaughters.

Performance Produce LLC began operations in 2007 and has a combined 115 years of experience in the produce industry.

More information is available at www.performanceproduce.com.

Source: Performance Produce LLC