North Shore Living Herbs + Greens Launches Innovative Potted Basil Duo
October 5, 2025 | 2 min to read
Thermal, CA – North Shore Living Herbs + Greens, the original creator of the living herb category and the number one selling potted herb brand in the Pacific Division, is proud to announce the launch of its newest innovation: the Potted Basil Duo. This breakthrough product brings unmatched freshness and convenience to consumers while creating new opportunities for retailers to grow their fresh category sales.
Beginning in January, the Potted Basil Duo will be available for limited preorders, with shipments starting in April. Each package contains two living basil plants in a state-of-the-art container designed exclusively for North Shore. With just a few simple steps—open the top, tear away the sides, and place the base on a windowsill or countertop—shoppers gain their own mini herb garden. This unique format extends shelf life, encourages full product use, and delivers a fresher, more abundant way to enjoy basil at home.
The Potted Basil Duo also reflects North Shore’s ongoing commitment to sustainability and innovation. The package is made from 30% Post-Consumer Recycled (PCR) Plastic, reducing waste and conserving resources while still delivering the premium quality consumers expect.
For retailers, the benefits go beyond freshness. The duo pack ships in custom-designed pallet trays, stacked three high and five wide, creating a visually compelling, space-efficient display that maximizes floor impact. With North Shore’s proven category leadership and consumer loyalty—built over 25 years of innovation in living herbs—the Potted Basil Duo is set to drive incremental sales and shopper excitement.
“As the original pioneers of the living herb category, we’ve always been about more than just herbs—we’re about creating experiences that connect people to freshness,” said Brittney Bubb, Creative Director at North Shore Greenhouses, Inc. “The Potted Basil Duo is the next step in that journey: sustainable, convenient, and rooted in the same quality our shoppers know and love.”
North Shore Living Herbs will showcase the Potted Basil Duo alongside its upcoming PCR clamshell packaging innovation at the Global Produce and Floral Show, Booth #B4057.