NatureSeal Protects Fresh-Cut Avocados

WESTPORT, CT, [May 13, 2010]—For all the popularity of avocados among consumers, the challenge of their rapid browning after slicing has proved an obstacle for food processors. Avocados are a delicate fruit with an exquisite, silky-smooth texture. Different from apples, pears and other produce that have a firmer pulp, avocados require special treatment to maintain their texture and prevent browning.

NatureSeal’s avocado treatment protects fresh-cut avocados from color, flavor and texture changes for 5-10 days. These vitamin/mineral blends may be applied as a dip or as a spray, and can even be added to guacamole. NatureSeal is sulfite- and allergen-free, and does not leave an aftertaste or contain genetically modified organisms (GMOs).

Consumers are demanding healthier, yet at the same time, more convenient choices in their diets. Health and convenience do not have to be mutually exclusive—sliced or bite-sized fruit and vegetables are hugely popular. Avocados rank high in phytochemicals and nutrients such as lutein, vitamin E, potassium, fiber, magnesium, folate and monounsaturated fats, making them a natural choice for the health-conscious consumer.

Avocados are a popular menu item today, ranging from salads to sandwiches to fancy buffets. Served as a main dish, side dish, or a garnish, avocados offer a vast variety of options, now that the quality can be maintained after cutting. As the demand for the green fruit increases, maintaining its freshness when cut is an essential part of its success.

The same NatureSeal innovation and expertise that has driven the fresh-cut apple market is available to expand the fresh-cut avocado market as well. The increasing availability of sliced and diced avocados will drive supermarket sales of avocados as a value added product. Consumers are more likely to purchase the fruit more frequently as it becomes easier to use, and as its serving options are significantly diversified.

Source: NatureSeal