Nature Fresh Farms Brings New Eating Better, Made Easier Messaging and Product Innovation to the IFPA Global Produce & Floral Show
October 10, 2026 | 2 min to read
LEAMINGTON, Ontario — Nature Fresh Farms®, a leader in greenhouse-grown produce and proud sponsor of the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show, will bring its Eating Better, Made Easier™ platform to life through its latest lineup of products and packaging designed around how people actually eat.
Highlights include the nutrition-forward Fresh Fuel Snacking line, featuring a new resealable 10-ounce snack bag across a range of Fresh Fuel products, and the redesigned Premium Ingredient Collection, featuring Yumii™, Sauci® and Cheers®. Updated messaging helps home cooks prepare for weeknight meals and group gatherings.
Together, the products and packaging address everyday eating occasions, from lunchboxes and afternoon snacks to weeknight meals and shared tables. The approach makes it easier for shoppers to choose fresh produce and helps retailers position each product in stores.
“We’ve given tomato shoppers more choice, but we haven’t always made choosing easier,” said Matt Quiring, senior vice president of brand, products and marketing at Nature Fresh Farms. “When so many packs promise sweetness and flavor, shoppers are left to figure out what’s different. Every promise on the pack needs to be earned by the product inside.”
“At IFPA, we’re showing how clearer packaging and messaging can help shoppers choose tomatoes, peppers and cucumbers for nutritious snacks, convenient lunches, everyday meals and something special to share. Snacking continues to drive growth across the category and remains part of the opportunity. Our ambition is to earn a bigger place for fresh throughout the week by making those choices easier. That’s Eating Better, Made Easier.”
The lineup is supported by consistent quality and dependable supply. Greenhouse Clean™ reinforces that commitment through protected indoor growing, beneficial insects for pest management, carefully managed plant nutrition and robust traceability.
Attendees can experience the Nature Fresh Farms lineup at Booth No. 2642 throughout the IFPA Global Produce & Floral Show.
About Nature Fresh Farms
Nature Fresh Farms® is a pioneer in greenhouse-grown produce, committed to nourishing people and the planet through innovation and sustainability. Based in Leamington, Ontario, with facilities across North America, the company is more than a grower — it is an innovator.
Nature Fresh Farms builds its own greenhouses, grows produce with precision and markets products from trusted partner growers to deliver fresh, flavorful, high-quality products. The company is dedicated to advancing greenhouse technology and advocating for sustainable farming practices.
At Nature Fresh Farms, good food is about more than taste. It is about creating a meaningful, positive impact on the world. Join Nature Fresh Farms in Growing for a Kinder Future™.