Mission Produce Launches 'Minis' Avocado Bags

Oxnard-based Mission Produce has developed a new bag design for extra small avocados. Dubbed with the name ‘Minis,’ the package features a consumer friendly design. Small avocados tumble across a green background beneath a bold ‘Minis’ label. Mission’s Mini avocados are “Small But Mighty”. They can be used in a variety of recipes and the backside of the package presents one such recipe, Avocado Brunch Toast. 

Mini avocados are approximately 3.5 ounces each and yield about ¼ – 1/3 cup of creamy avocado goodness. They are the perfect single-serving avocado. One Mini yields the exact amount of avocado for a sandwich, a smoothie or simply, on its own, as a snack. The beauty of Minis is that the entire avocado is used, so there is zero food waste. 

“Mission has always produced these extra small avocados, but they’ve typically been sold to foodservice. With the evolution of healthy-snacking, to-go packaged foods and 100 calories packs we know there is a need for a to-go, value-added avocado,” said Robb Bertels, Vice President of Marketing for Mission. 

Brent Scattini, Mission’s Vice President of Sales & Marketing added, “One of our initiatives is to efficiently sell what the tree produces. By creating this package, it gives us the opportunity to develop a retail pack that both addresses a consumer need, and helps us optimize our fruit utilization throughout the year.” 

Mission’s Minis are currently being supplied from Mexico. They’re packaged in 2lb bags, with approximately 8-10 mini avocados in each bag. Today they can be found in Grocery Outlet stores in Northern California. 

About Mission Produce:

Mission Produce operates state-of-the-art avocado packing facilities in California, Mexico, Peru and Chile. In addition, the company’s global distribution network includes nine ripe centers in North America, with additional ripe centers in Europe and China. Over the past 34 years, Mission has grown to become the leader in the worldwide avocado business. 

https://www.worldsfinestavocados.com/

Source: Mission Produce