SHAWNEE, OKLA. – Chiquita Brands, a company known for its fresh and healthy food products, today helped celebrate what is believed to be the world’s largest banana display. More than 70,000 lbs of Chiquita® Bananas from 1,776 boxes and 37 pallets comprised the display at Firelake Discount Foods in Shawnee, Okla. The display eclipses what is believed to be a record set in 2009 of 66,000 lbs of bananas within a single store display.
“We were pleased to join with our retail partner Firelake and the Affiliated Foods Company to create this fun and unique event,” said Chris Dugan, vice president of sales for North America at Chiquita. “Not only did consumers in the Shawnee area participate in making history today, but they also got a great deal on premium, fresh Chiquita bananas.”
To formally celebrate, Miss Chiquita, the first lady of fruit, was also on hand to commemorate the event and provide fun giveaway items to customers. Customers also received a special deal during the promotion of 5 lbs of Chiquita Bananas for only $1.
“Chiquita has been a great partner in creating this event,” said Randy Arceneaux, president and chief executive officer of Affiliated Foods. “It was great to have Miss Chiquita participate in our record setting event today, and I have no doubt that our customers will be enjoying lots of nutritious Chiquita bananas this week. We at Affiliated Foods are excited and proud of our member Firelake supermarket for thinking outside the box to drive sales and continue to help differentiate the independent operator in the marketplace.”
The display remains available for viewing during normal business hours until September 11, 2011. Firelake Discount Foods is located at 1570 S. Gordon Cooper Dr., Shawnee, Okla.
About Chiquita Brands International, Inc.
Chiquita Brands International, Inc. (NYSE: CQB) is a leading international marketer and distributor of nutritious, high-quality fresh and value-added food products – from energy-rich bananas, other fruits, blends of convenient green salads to healthy snacking products. The company markets its healthy, fresh products under the Chiquita® and Fresh Express® premium brands and other related trademarks. With annual revenues of more than $3 billion, Chiquita employs more than 21,000 people and has operations in nearly 70 countries worldwide. For more information, please visit our corporate web site at www.chiquitabrands.com.
Source: Chiquita Brands International, Inc.
