Melissa’s Spotlights Horseradish as a Key Passover Driver
March 30, 2026 | 2 min to read
From fresh roots to prepared options, Melissa’s delivers horseradish for every Passover set
Los Angeles, CA — As Passover approaches, Melissa’s Produce is highlighting one of the holiday’s most essential items: horseradish. With strong cultural significance and a reliable seasonal demand spike, horseradish continues to be a cornerstone of the Passover set at retail.
A staple of the Seder plate, horseradish is a must-have for holiday shoppers, driving consistent, focused demand each spring. Melissa’s offers a full range of kosher horseradish options, giving retailers the flexibility to build out a complete display or incorporate key items into existing sets.
“Horseradish is one of the most recognizable and sought-after items during Passover,” said Robert Schueller, Director of Public Relations at Melissa’s. “It naturally draws shoppers in and gives retailers a strong foundation for building a seasonal set that feels authentic and easy to shop.”
Melissa’s horseradish assortment includes:
• Fresh Horseradish Root
• Extra Hot Prepared Horseradish
• Creamed Horseradish
• Shredded Horseradish
To support execution at store level, Melissa’s also provides guidance on handling fresh horseradish to ensure product confidence throughout the season. Due to its natural moisture and sugar content, the root may occasionally show minor surface mold, a normal, cosmetic condition that does not affect internal quality and can be easily addressed by wiping the surface prior to display.
By reinforcing these expectations, retailers can confidently merchandise fresh horseradish, minimize unnecessary shrink, and maintain strong in-stock positions during a key selling window.
Melissa’s supports retailers with retail-ready merchandising tools, including POS signage, seasonal recipes, and digital assets designed to support both full Passover sets and smaller, focused displays.
Retailers interested in Melissa’s Passover assortment should contact their account representative or visit www.melissas.com.
About Melissa’s Produce
Melissa’s Produce is a leading distributor of specialty fruits and vegetables, offering a wide variety of unique and exotic items to grocery stores and restaurants across the country. The company is committed to providing the freshest, highest-quality produce while continuously innovating and introducing new and exciting products to consumers. Media contact: Robert Schueller, 800.588.0151, www.melissas.com