Melissa’s Easter Program Supports Basket Building at Retail

Cooking Essentials and seasonal favorites help retailers create destination holiday displays

Los Angeles, CA — Melissa’s is rolling out its Easter program with a focus on helping retailers merchandise complete holiday solutions through a mix of convenient, recipe-ready items and seasonal favorites.

At the center of this year’s program is Melissa’s Easter Cooking Essentials, a line of baby and specialty vegetables and roots that transforms the produce department into a one-stop destination for holiday meal planning. Featuring limited-time, Easter-themed packaging, the line is designed to stand out at shelf, encourage cross-merchandising, and drive multi-unit purchases.

The assortment includes high-velocity items such as rainbow carrots, French beans, sugar snap peas, and baby zucchini, giving shoppers the flexibility to mix and match components for complete Easter meals. From an operational standpoint, the overwrapped tray format reduces handling, maintains freshness, and supports clean, consistent merchandising across displays. The packaging creates a “packed in-store” appearance while minimizing shrink and labor, allowing retailers to execute high-impact sets with minimal maintenance.

“Easter is a key spring selling window, and shoppers are looking for both convenience and inspiration,” said Robert Schueller, Director of Public Relations at Melissa’s. “Our Cooking Essentials program delivers on both. It makes it easy for retailers to create strong displays while giving consumers the tools to build a full holiday meal.”

To build incremental sales beyond core vegetables, Melissa’s Easter program also incorporates premium and seasonal items that elevate the set. Ojai Pixie Tangerines, Melissa’s signature late-season citrus, help extend category momentum, while Pinkglow® Pineapples introduce a high-visibility, giftable item that drives impulse and premium ring. Additional supporting items, including French-style crêpes, and gourmet dessert sauces, allow retailers to expand beyond ingredients and merchandise Easter brunch ideas within the department.

The program is backed by comprehensive merchandising support, including seasonal signage, and digital content designed to help retailers create destination displays and maximize Easter performance.

To bring Melissa’s Easter program to your stores, contact your Melissa’s sales representative or Robert Schueller, 800.588.0151, www.melissas.com

About Melissa’s Produce

Melissa’s Produce is a leading distributor of specialty fruits and vegetables, offering a wide variety of unique and exotic items to grocery stores and restaurants across the country. The company is committed to providing the freshest, highest-quality produce while continuously innovating and introducing new and exciting products to consumers. Media contact: Robert Schueller, 800.588.0151, www.melissas.com