Medrano Produce Launches New Website as Part of Brand Refresh

PHARR, Texas — Medrano Produce has launched a newly redesigned website, marking the latest step in the company’s broader brand refresh. The updated site brings Medrano’s story, product portfolio and customer resources together in a clear, modern digital experience.

The website reflects the visual identity Medrano Produce introduced earlier this year, including updated branding and messaging that honor the company’s roots while representing who it is today. Visitors can explore Medrano’s produce offerings, learn about the family behind the business and connect directly with the team.

“Our brand refresh has always been about making sure the way we present Medrano reflects the way we do business,” said Franco Medrano, Vice President of Sales and Marketing at Medrano Produce. “The new website carries our family’s story forward while giving customers a clearer view of our products and the people behind every order. The look is new, but the values behind it remain the same: integrity, consistency and service.”

The new website adds to the digital rollout of the Medrano brand refresh. Together with updated packaging, sales materials and visual branding, the site gives customers a more consistent experience across every Medrano touchpoint.

“This website gives our customers and partners a better way to get to know Medrano, understand what we offer and connect with our team,” Medrano added.

About Medrano Produce

Medrano Produce is a family owned fresh produce company dedicated to sourcing, distributing, and delivering high quality fruits and vegetables to retail, foodservice, and wholesale partners.

Founded in 1979, Medrano Produce is a family-owned produce company specializing in high-quality fresh fruits and vegetables sourced from trusted growing regions throughout Mexico. Built on generations of agricultural expertise, Medrano is committed to delivering dependable service, premium products, and Quality That Honors Family.