The “Many Sides of Potatoes” campaign is outperforming the “Peel Back the Truth” campaign on both “Total Recall” and “Actions Taken” ad testing measurement averages. These two measures tell us the USPB print campaign is breaking through the clutter in the magazines – it is standing out, and it is resonating with consumers and driving them to take action (purchase potatoes).
The “Many Sides of Potatoes” campaign is performing very well on key Vista measures:
- Total Recall: The campaign is 4% points higher than the issue norm average score.
- Actions Taken: The campaign was also 15% points higher than the issue norm average score.
Overall, all ads tested outscored the issue average for total recall and actions taken:
- The “Many Sides of Potatoes” ads are successfully resonating with “Linda” conveying that potatoes are a fresh and naturally satisfying side dish the entire family will love.
- On average, the ads scored 15 percentage points higher than the issue average for purchasing potatoes, indicating the ads provoke Linda to purchase and serve potatoes one more time a week.
