Mann Packing Transitions Into Fall With Multiple Promotions

SALINAS, Calif. – Aug. 25, 2010 – Mann Packing is supporting its sales program this fall with multiple promotions.

Beginning Oct. 10 shoppers will save $0.55 when they buy any two packages of Mann's core vegetable items such as Broccoli Wokly®, Broccoli & Cauliflower or Vegetable Medley. Last year the redemption rate for a similar promotional offer was more than 15 percent.

Also in October, Mann will offer a “Festive Fall Savings” on-pack promotion offering an instant redeemable coupon of $0.55 with the purchase of one of Mann’s sweet potato or Butternut squash products.

“We know shoppers want convenience and value,” said Lorri Koster, vice president of marketing. “Its fall, families are back on a regular schedule and eating more at home. The economy is continuing to be a challenge so some shopper segments are moving to bulk or frozen like items. We’re happy to continue to provide an enhanced value that will keep consumers shopping in produce and out of the frozen food aisle.”

In November, Mann’s “Decadent Dining” in-pack promotion will give shoppers four recipes and a coupon for $1 off packages of the company’s signature vegetable Broccolini®

Source: Mann Packing Co. Inc.