Montreal – Litehouse, Inc., a 100 percent employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the combined U.S. and Canada[1], is showcasing its latest product innovations at the Canadian Produce Marketing Association (CPMA) Convention and Trade Show. Featured products include Litehouse Organic Pourable dressings, new Apple Cider Vinaigrettes, Pourable Vinaigrettes, Snack Packs and Freeze Dried Herbs. The new and reformulated products deliver on consumers’ growing hunger for healthier foods, without sacrificing great taste.
Organic Pourable Dressings: Fresh New Look, Even Better Taste
The reformulated Litehouse Organic Pourable dressings address consumers’ demands for healthier products with cleaner ingredient panels. Featuring a fresh new look, improved dairy-free formula and even better taste, the Organic Pourable dressings are Certified USDA Organic, gluten free, non-GMO and made with sugars from natural sources, including honey, agave and juices.
The organic, dairy-free dressings are available in a mix of top-selling flavours including: Balsamic Vinaigrette, Caesar, Ginger with Honey, Lemon Herb Vinaigrette, Ranch and oil-free Raspberry Vinaigrette. Packaged in a new sleek 332mL pourable glass bottle with labels that feature real food photography, Litehouse Organic Pourable dressings have an SRP of $4.99-$5.99.
Apple Cider Vinaigrettes: Lower in Calories, Big on Flavour
New Apple Cider Vinaigrettes are the latest RSD innovation from Litehouse, and will cater to consumers seeking lower-calorie dressing options with simple ingredients and unique flavours. A trending product category, apple cider vinegar is expected to see double digit annual growth over the next three years[2], driven by consumer interest in the perceived health benefits. The dairy-free, better-for-you vinaigrettes are made with an apple cider vinegar base, contain 5 calories or less per serving[3] and are available in four flavour-forward combinations: Lemon Ginger Turmeric, Cranberry Orange, Maple Apple and Spiced Fig. Available in a 332mL pourable glass bottle with a transparent label that highlights a simple ingredients list, Litehouse Apple Cider Vinaigrettes are dairy-free, vegetarian and certified gluten-free, with an SRP of $4.99-$5.99.
Pourable Vinaigrettes: Reformulated with Less Fat and Sugar, Only 25 Calories or Less
In response to growing demand for high quality ingredients and exceptional taste, Litehouse is unveiling a refresh to its core line of Pourable Vinaigrettes, now made with less fat and sugar, but the same delicious taste consumers know and love. Available in an assortment of flavours including Balsamic, Sesame Ginger, Poppyseed and Raspberry, the reformulated vinaigrettes are now only 25 calories or less per serving3. Litehouse Pourable Vinaigrettes have an SRP of $3.99-$4.99.
Litehouse Organic Pourable dressings, Apple Cider Vinaigrettes and Pourable Vinaigrettesdo not contain artificial preservatives, colours or flavours and are made without high fructose corn syrup or added MSG. Litehouse dressings are available in the refrigerated produce department at grocery retailers in the U.S. and Canada.
Consumer Convenience: Snack Packs and Freeze Dried Herbs
As consumers continue seeking convenient, portion-sized snacks, Litehouse is bringing its classically-delicious, top-selling Homestyle Ranch Snack Packs to Canada. The single-serve, 43g snack-size cup is conveniently portioned for on-the-go snacking or as an easy lunch pairing. Available in a six-pack of 43g cups with an SRP of $3.99-$4.49, Litehouse Homestyle Ranch Snack Packs can be found in the refrigerated produce department.
In addition to the new dressings, Litehouse unveiled a brighter, bolder look for its Canadian line of Freeze Dried Herbs, leveraging design cues from the recently refreshed core line of Litehouse dressings and dips. The new Litehouse Freeze Dried Herbs packaging features helpful usage tips and mouthwatering photography and delivers the same quality flavour found in fresh herbs. Litehouse offers 13 varieties of Non-GMO Project Verified freeze dried herbs, which can be found in the produce department for an SRP of $3.99-$4.99.
CPMA 2019 Convention and Trade Show attendees can visit booth 700 to see the latest Litehouse product innovations and packaging refreshes. For more information, visit www.litehousefoods.com
About Litehouse, Inc.
Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become a leader in refrigerated salad dressings, dips, cheese and other innovative consumer packaged goods, manufacturing these delicious products at its five U.S. facilities based in Michigan, Utah and Idaho. Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned and each one of the employee owners carries on the high standards of quality and innovation. For more information, visit LitehouseFoods.com, Facebook, Instagram, Pinterestand Twitter.
[1] IRI Total U.S. MULO and Nielsen Homescan
2 IRI What’s Fresh Webinar Q3 2018
3 Calorie count reflects Canadian serving size of 1 tablespoon (15 mL)
