Soledad, CA Josie’s Organics romaine hearts packaging is tops – at least according to industry leaders gathered at the United Fresh Produce Association's annual convention earlier this month.
The Moxxy Marketing designed packaging – which extends Josie’s Organics unique branding through all of its products – took home the Best New Packaging Product award at the UF convention. More than 40 fresh fruit and vegetable innovations competed for votes from industry leaders.
The eye-catching, blue polka dot packaging evokes the wholesome goodness the Braga family puts into their produce.
“As a third generation farming family, we know a lot about quality, sustainability and hard work,” said Braga Fresh Family Farms President and farmer Rod Braga. “Moxxy designed this look to honor my grandmother. Her commitment to hard work and serving healthy meals inspires us every day to help families put fresh vegetables on the table. We named Josie’s Organics after her.”
Moxxy kept Braga’s ‘Nonnie’ Josie in mind with packaging that prominently features the custom-illustrated Josie’s Organics logo, designed to represent today’s busy, health-focused women, and tagline, “deliciously organic produce.” The package also showcases a font reminiscent of a woman’s handwriting.
While Josie’s Organics is new, it’s hitting home with both customers and consumersand standing out from the competition. Braga Fresh has fielded strong interest from buyers and distributors throughout North America. Josie’s Organics products already line the shelves of Whole Foods, Kroger and many independent retailers. The quality of the produce, Braga’s reputation for food safety and excellent customer service and the Moxxy-designed award-winning package are driving the success of the line so far.
Learn more about Josie’s Organics and the Braga family’s farming history at www.josiesorganics.com.
About Braga Fresh Family Farms:
Braga Fresh sells organic and conventional fresh vegetables under the labels Josie’s Organics, Fresh n Healthy and Golden State Broccoli. Braga Fresh is part of the vertically integrated Braga family of farming companies, headquartered in Soledad, California since 1928 and still led today by third-generation farmers producing in California, Arizona and Mexico. For more information call (831) 678-3835 or visit www.bragafresh.com.
Source: Braga Fresh Family Farms
