Healthy Family Project Launches Back-to-School Campaign, Surpassing $220,000 in Donations to Families and Schools
August 1, 2025 | 4 min to read
In Reidsville, GA, the Healthy Family Project launched its 11th annual Back-to-School campaign, emphasizing nutritious eating with produce-forward meal ideas. Since 2014, it has positively impacted families and contributed $224,000 to charity. The 2025 initiative features dedicated blog posts and Spotify playlists from brand partners, promoting increased produce consumption among children. The campaign runs from August 1 to September 11, with a $16,000 donation to support produce in schools, highlighting the organization’s commitment to health and wellness.
Reidsville, GA – Healthy Family Project has launched its 11th annual Back-to-School campaign, designed to simplify nutritious eating for families with produce-forward meal ideas and practical tips for busy households. Since its inception in 2014, this initiative has positively impacted countless families preparing for the school year and has donated $224,000 to charities that support families and increase produce consumption in schools.
This year’s campaign takes Healthy Family Project’s fresh approach to the next level, ensuring families are well-prepared for the back-to-school season. New in 2025, each brand partner is featured in a dedicated blog post paired with a custom Spotify playlist – offering families helpful content for every moment of the school-day routine, from wake-up to homework wind-down.
“Back-to-school is a critical time for families and brands alike,” said Andrea Wiggins, creative content manager at Healthy Family Project. “As a mom of three, I see both the challenges parents face and the role health-conscious brands can play. Our goal is to connect those dots with high-quality content and a strong digital strategy.”
A central element of the campaign is its partnership with like-minded brands committed to promoting produce consumption among the next generation. This year’s partners include Bee Sweet Citrus®, Consalo Family Farms, Fresh DelMonte Produce, Inc., JAZZ™ apples, Nature Fresh Farms, Shuman Farms RealSweet® Onions, SUNSET®, and ¡Yo Quiero! Brands.
Key features of the campaign include:
- Registered dietitian-approved content, including Instagram Live sessions and Reels featuring Healthy Family Project’s dietitians.
- A strategic mix of social media and digital content designed to inspire families to incorporate more fresh produce into their daily routines.
- Weekly e-newsletters distributed to Healthy Family Project’s consumer and nutrition professional audiences.
- A syndicated television segment hosted by a registered dietitian, spotlighting each brand partner and their contributions to healthier family eating.
The omnichannel campaign will be featured across Healthy Family Project’s social media, email newsletters, and website from August 1 through September 11.
In line with the back-to-school theme, the campaign partners are making a $16,000 donation to the International Fresh Produce Association’s Foundation for Fresh Produce.
“This contribution is aimed at increasing produce consumption in schools and underscores the industry’s dedication to encouraging healthy eating habits among children,” said Trish James, vice president of Healthy Family Project.
Healthy Family Project’s Back-to-School campaign continues to serve as a powerful example of its ongoing commitment to health, wellness, and giving back. Since 2002, the organization has donated over $8 million to charities supporting families, fueled by grocery retail and digital cause marketing campaigns.
About Healthy Family Project | Produce for Kids
Healthy Family Project believes in creating a healthier generation. As a cause marketing organization, Healthy Family Project creates programs, like Produce for Kids, that provide easy, fun, and inspiring recipes and healthy ideas. Since its creation in 2002 by Shuman Farms, Healthy Family Project has raised more than $8 million to benefit children and families and provided more than 22 million meals through Feeding America. To learn more about Healthy Family Project and healthy eating, visit healthyfamilyproject.com.