Growing Forward With Feeding America Announces New Promotion With Litehouse Foods

SOQUEL,CA—Growing Forward™ with Feeding America®, a national cause marketing campaign developed for the fresh industry in an effort to distribute more fresh produce to Feeding America® member food banks and their clients, is launching a promotion with its newest partner, Litehouse Foods.

Litehouse Foods has joined the campaign by launching a back-to-school promotion running August 14 through October 2, 2015 with a meaningful cause behind it—helping fight hunger in America. Combining an on-pack IRC (instant redeemable coupon) with the Growing Forward™ brand, the leading supplier of refrigerated dressings and dips hopes to make a connection with consumers, while giving retailers a sales opportunity with SKUs of its Greek-yogurt based products.

The company also plans to leverage social media to engage shoppers in its message to give back and support the critical hunger issue in our nation. Litehouse Foods will be making a financial donation to Feeding America to help secure and distribute produce and healthy food options to those served by the Feeding America network.

“We’re committed to supporting our retail partners year-round with engaging promotions that create sales lifts and encourage shopper engagement,” said Roxie Lowther, Director of Marketing & Communications from Litehouse Foods. She continued, “a cause marketing element in our promotions is a natural fit for us. Litehouse Foods is thrilled to support the important work that Feeding America® and the Growing Forward™ campaign is doing for those in need”.

Launched earlier this year, the Growing Forward campaign has set out to provide an additional opportunity for companies in the fresh industry to partner with Feeding America, whose mission is to support the 1 in 6 Americans who struggle with hunger. Litehouse Foods joins other industry leaders involved in the campaign including RPE Spud, Inc., IFCO Systems, PRODUCE BUSINESS Magazine and Coastline Family Farms. Growing Forward was developed by McDill Associates, a strategic marketing firm with deep roots in the produce industry.

Companies in the fresh produce industry are urged to learn more about Growing Forward with Feeding America and its upcoming seasonal promotions by contacting Melissa McDill or Liz Serafin at McDill Associates at (831) 462-3198 or info@joingrowingforward.com.

About Feeding America

Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America.

Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry.

Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger™. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

About LiteHouse Foods LiteHouse started in the Hope, Idaho, restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, veggie dips, sauces, instantly fresh herbs, blue cheese, caramel dips, fruit dips, glazes and fresh pressed apple cider, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. LiteHouse has been an employee-owned company since 2006, and each one of the employee/owners is proud to carry on the high standards of quality and innovation, living up to the slogan… Because Taste Matters. For more information, visit www.Litehousefoods.com.

About McDill Associates

Since 1978, McDill Associates has executed award-winning marketing and design strategies for an impressive list of brands in the produce industry. McDill boasts a talented team of design and marketing professionals that has been consistently recognized over the years for its effective execution of a wide range of marketing strategies. For more information visit www.McDill.com.

Source: LiteHouse Foods