MONTEREY, CA – Greener Fields Together™, the sustainability and local produce initiative created by the PRO*ACT produce supply-chain management company, is taking its commitment to strengthen local farms and deliver more sustainably raised fresh produce to Farm Aid 2013, Saturday, Sept. 21, in Saratoga Springs, N.Y. As sponsor of the event’s HOMEGROWN Village and the HOMEGROWN concession program, Greener Fields Together joins with hosts and musicians Willie Nelson, Neil Young, John Mellencamp and Dave Matthews, along with more than a dozen other recording artists, to raise awareness and funds for America’s family-owned farms and help grow the “Good Food Movement.”
Located on the back lawn of the Saratoga Performing Arts Center, HOMEGROWN Village features more than 50 local, regional and national farm groups offering entertaining and educational exhibits. Within the Village, the HOMEGROWN Stage features live music as well as artist and farmer interviews; the HOMEGROWN Skills Tent provides a range of local agrarian and homesteading skills presentations; and dozens of additional Village exhibitors invite concert goers to engage in all kinds of educational hands-on food and farm activities to help them learn about how to protect the land and water, grow the economy, and support the Good Food Movement.
“We’re excited to sponsor and participate in Farm Aid, whose mission of supporting family farms and strengthening local agricultural sustainability we wholeheartedly share,” says Max Yeater, president of PRO*ACT, which launched Greener Fields Together in October of 2012 as an industry-wide, field-to-fork produce sustainability initiative. “Since 1985, this terrific event has celebrated through music, education and advocacy the importance of America’s family-farm infrastructure and locally produced food. It’s a stage we’re proud to share and we invite everyone to stop by the HOMEGROWN Village and take in all it has to offer.”
About Greener Fields Together: Greener Fields Together is a collaboration of environmentally responsible parties, including farmers, distributors and foodservice operators, who have come together to make steady, measurable improvements in sustainability and food safety practices through all levels of the produce supply chain.
About PRO*ACT: PRO*ACT is North America’s leading distributor of fresh produce, sourcing from premier national, regional and local farmers. PRO*ACT streamlines the produce supply chain, offering significant cost benefits and an easy, one-call solution to source the freshest produce from more than 70 third-party inspected, independently owned, local distribution centers across the United States and Canada. PRO*ACT provides category cost management through commodity contract pricing, in-house consultation services and integrated produce program distribution management.
About Farm Aid: Farm Aid’s mission is to build a vibrant, family farm-centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host an annual concert to raise funds to support Farm Aid’s work with family farmers and to inspire people to choose family farm food. Since 1985, Farm Aid, with the support of the artists who contribute their performances each year, has raised more than $43 million to support programs that help farmers thrive, expand the reach of the Good Food Movement, take action to change the dominant system of industrial agriculture and promote food from family farms.
Source: PRO*ACT
