Green Giant Fresh Growing Great People – Marketing Department Promotions
December 22, 2016 | 2 min to read
Salinas, CA – Green Giant™ Fresh has announced promotions in two marketing roles at their Salinas headquarters office.
Former Senior Marketing Manager, Lori Bigras, has been promoted to Director of Marketing & Communications. In her role, Ms. Bigras is responsible for internal and external communications, brand messaging, media buying, website(s) development and upkeep and digital media. Additionally, she manages key roles within the department including packaging, events and tradeshows and consumer relations.
Since the beginning of her tenure in November 2014, Bigras has been responsible for the development of the company’s first intranet, launching new consumer-facing websites for Growers Express and Farm Day Organic (Growers Express organic brand), and is in the process of launching a new Green Giant Fresh site slated to go live by the end of Q1 in 2017. Other accomplishments include continually evolving and maintaining the integrity of the Green Giant Fresh brand through all visual and written content, revamping and organizing files and content department-wide, developing a new employee onboarding packet and building efficiencies and continuity into multiple facets of the department and organization’s operations.
“Lori has been an invaluable member of our Marketing team for the past two years as Senior Marketing Manager and her commitment to process improvement and her amazing attention to detail have been an integral part of refining our communications strategy and supporting our growing marketing efforts,” said VP Marketing Jennifer Fancher.
Additionally, Tricia Walker has been promoted to Event Planner, effectively taking over the reins for the 20+ events the company participates in and/or exhibits at each year. “Juggling and managing the countless details to ensure Green Giant Fresh, Growers Express and Farm Day Organic are present and represented at multiple shows and events nationwide is a feat of organization in and of itself, said Lori Bigras, director of marketing & communications, continuing “which Tricia does with great finesse and effectiveness.”
Also responsible for heading up a very important program for Green Giant Fresh, Walker oversees the company’s Samples Program ensuring products requested are ordered, packed and shipped to arrive to customers coast-to-coast. “Tricia demonstrates great agility, flexibility and capability every day,” said Bigras, “and her willing spirit, work ethic and desire to continually learn and grow are just some of the things that make her invaluable to our team, and more broadly our organization,” Bigras concluded.
About Green Giant™ Fresh
Green Giant™ Fresh is the number one brand in North America, offering the most complete line of fresh vegetables covering every major vegetable category with their 200+ products. As the leading category expert, Green Giant Fresh is committed to providing innovation and leadership in produce aisles one category, and one customer, at a time.
As the only fresh produce brand featuring Box Tops for Education™ clips, Green Giant Fresh has contributed over $1.9 million to this worthy cause, which benefits America’s K-8 schools. Box Tops clips can be found on over 100 of their products.
Source: Green Giant™ Fresh