Giumarra Presents Mercado Giumarra Booth, Launches New SugarWild Blackberry Program at the 2025 Global Produce & Floral Show
October 9, 2025 | 3 min to read
At IFPA in Anaheim, Giumarra Companies unveils Mercado Giumarra, a Southern California–inspired booth celebrating fresh produce with street tacos and beverage pairings, and launches SugarWild blackberries, a premium program offering jumbo, conventional, and organic pack styles now shipping in limited volumes. Company leaders highlight grower collaboration in Mexico, promotional support for retailers, and Giumarra’s century-long commitment to quality and industry leadership.
LOS ANGELES – The Giumarra Companies is pleased to announce its 2025 booth experience at the IFPA Global Produce & Floral Show in Anaheim, Mercado Giumarra, and the official launch of its newest brand, SugarWild blackberries.
Located at Booth 3373, Mercado Giumarra pays homage to the company’s Southern California roots with a Hispanic market theme. The booth will feature beverages and street tacos with both traditional and inventive toppings made with fresh produce items offered across Giumarra’s sales divisions, as well as abundant produce displays.
“Our company roots were established at the historic downtown Los Angeles produce market in 1922, and we continue to be inspired by the colorful, diverse market experiences Southern California has to offer,” said Megan Gorgisheli, Vice President, Marketing Administration & Brand for the Giumarra Companies. “This year’s booth brings that inspiration to life in a vibrant, welcoming space where we can connect with our customers, growers, and fellow industry members.”
Debuting in the marketplace this fall, the company’s exclusive SugarWild berry program represents a new generation of premium blackberries with an exceptional eating experience, including jumbo sizes unique to the blackberry category.
Now shipping in limited volumes, SugarWild is available in conventional, Jumbo SugarWild™, and Organic SugarWild™ pack styles. Attendees can meet the brand firsthand at Mercado Giumarra and at the SugarWild display case at IFPA’s Fresh Ideas Showcase in the Anaheim Convention Center lobby.
“In collaboration with our grower partners in Mexico, our berry team is thrilled to introduce our most exciting berry yet at the industry’s most prominent event,” said Alfredo “Freddy” Peña, Vice President, Giumarra International Berry Sales. “SugarWild’s combination of outstanding flavor and eye-catching branding invites consumers to discover a boldly sweet new berry experience. We look forward to supporting our retail customers with promotions to engage shoppers with SugarWild both in store and online.”
At the convention, Giumarra will also co-sponsor meeting pods and two IFPA events on Friday, Oct. 17: the Networking Breakfast and General Session from 8:15 to 9:55 a.m. and the Retail Awards Reception from 5:15 to 6:45 p.m.
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of flavor and freshness. Since its inception in 1922, the company has taken pride in a longstanding commitment to quality, service, and industry leadership. Products packed under Giumarra’s trusted family of brands are supported by a suite of top-tier service solutions and enjoyed by consumers daily. Together with our partners, we’re feeding the world in a healthy way. Visit us at www.giumarra.com.
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