Madrid – Fruit Attraction, one of the main international trade fairs of the horticulture sector, organised by IFEMA MADRID and FEPEX, is to hold its in-person edition on 5-7 October in Madrid. This means that the commercial re-encounter of the horticulture sector just so happens to be taking place in year that the Food and Agriculture Organization of the United Nations has declared the International Year of Fruits and Vegetables.
This event is the main channel through which to promote the horticulture sector and it aims to contribute to facilitating business among all participants in the value chain. The in-person edition will be complemented with the LIVEConnect digital platform. The platform was launched in 2020 as new work tool and it will become operational this May. Through it, the fair will connect the entire horticulture community 365 days a year.
The Fruit Attraction 2021 exhibitor registration period is now open until 28 April, when the first priority deadline ends. In May, space selection meetings will be held via digital means and, subsequently, the Participation Application Process will continue to be active online.
Raúl Calleja, events manager, said that “IFEMA MADRID has an ambitious health safety strategy. A protocol has been implemented that comprises all the measures required to manage the flow and movement of attendees: capacity controls, safe distancing, digital registration, body temperature measuring and the use of the latest technology to count the number of attendees and, particularly, to filter the air in the halls, among other innovations in this area.”
Spain exports around 110 million euros of fruit and, approximately, 160 million euros of vegetables to the US horticulture market. In terms of vegetables, the main product that Spain exports is garlic, followed by peppers, olives and cucumbers. As for fruits, the main ones are unshelled almonds, followed by lemons, grapes, clementines and shelled almonds.
