Frieda’s Celebrates Hometown At Inaugural Orange County Sugar Beet Festival
July 18, 2013 | 2 min to read
LOS ALAMITOS, CA – Frieda’s, Inc., was a proud supporter of the inaugural Orange County Sugar Beet Festival in its hometown of Los Alamitos, California, on Saturday, July 13, 2013.
Frieda’s global headquarters has been based in Los Alamitos since 1994, but its ties to the community run deeper than just business. Frieda’s founder and produce legend Frieda Rapoport Caplan has lived in Los Alamitos since 1958!
“My sister Jackie [Caplan Wiggins, Frieda’s Vice President and COO] and I grew up in Los Alamitos. It was quite serendipitous that when we outgrew our Los Angeles location and were looking to move, we found the perfect space in our hometown,” said Karen Caplan, Frieda’s President and CEO. “We are thrilled to be able to give back to the community that we love so much and has always supported our family and our business.”
Karen, Frieda, and Frieda’s staff were on hand at Frieda’s booth at the Festival to meet and greet community members. A specialty produce display was set up where parents and children could learn more about and get their hands on specialty items like Organic Finger Lime, Rambutan, Kiwano®, and Bitter Melon.
Frieda’s also supplied the Festival with fine specialty ingredients for the sugar beet cooking competition where contestants were to incorporate Stokes Purple® Sweet Potatoes, Black Garlic, Shallots, Cape Gooseberries, and a variety of fresh chiles into their dishes.
The Orange County Sugar Beet Festival celebrates Los Alamitos’ founding and historic ties to sugar beet farming and production starting in the early 1900s. (Source article: Long Beach Press Telegram. http://www.presstelegram.com/news/ci_23628040/los-alamitos-sugar-beet-festival-make-sweet-return )
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Frieda’s officially declared 2013 as The Year of Purple. Find Frieda’s on Facebook, @FriedasProduce and www.friedas.com.
Source: Frieda’s Inc.