FreshXperts Strengthens Leadership Team with Appointment of Fried De Schouwer
September 30, 2025 | 2 min to read
Fried De Schouwer has joined FreshXperts LLC as a subject‑matter expert, bringing global produce industry leadership in operations, international trade, supply‑chain optimization, branding, and technology‑driven waste reduction. He will advise growers, packers, distributors, and retailers on market expansion, cold‑chain integrity, traceability, and go‑to‑market strategies, strengthening FreshXperts’ capacity to drive cross‑border growth, sustainability, and profitability across the fresh and perishable foods sector.
Parkville, MO – FreshXperts LLC is pleased to announce that Fried De Schouwer has joined its team of subject‑matter experts. With a globally informed produce industry background, De Schouwer brings leadership, strategic insight, and deep technical knowledge to support FreshXperts’ mission to elevate performance across the fresh food supply chain.
About Fried De Schouwer
Fried De Schouwer has built a distinguished career in the fresh produce sector, serving in roles that span operations, marketing, international trade, and supply chain optimization. Throughout his career, he has: • Led business development and commercial strategy efforts for produce portfolios across Europe and beyond
• Managed cross‑border sourcing, quality assurance, and logistics for perishable goods
• Driven growth initiatives in emerging markets while strengthening relationships with retail and foodservice partners
• Spearheaded brand positioning and differentiation in competitive commodity categories
• Implemented process improvements and technology adoption to enhance transparency, reduce waste, and raise profitability
Role at FreshXperts
In his new capacity at FreshXperts, De Schouwer will contribute to:
• Strategic advisory services for growers, packers, distributors, and retailers
• International market expansion projects, particularly in Europe and emerging regions
• Supply chain optimization, including cold chain integrity, traceability, and waste reduction
• Branding, go‑to‑market initiatives, and product differentiation for specialty and commodity crops
• Client mentoring, industry insight reports, and consortium knowledge sharing
“Fried’s experience in integrating global sourcing with market execution is a powerful asset for FreshXperts,” said Anthony J. Totta, Founder & Managing Partner, FreshXperts. “He strengthens our ability to serve clients pursuing cross-border growth and higher operational excellence.”
“I am excited to join FreshXperts and collaborate with an extraordinary team of industry consultants,” said Fried De Schouwer. “I look forward to bringing a global lens and hands-on experience to help clients meet evolving consumer demands, sustainability goals, and profitability targets.”
About FreshXperts LLC
Founded in 2009 and relaunched in 2025, FreshXperts is a consortium of leading consultants focused exclusively on the fresh and perishable foods sector. The firm provides high-touch advisory services spanning supply chain integration, retail strategy, marketing, brand development, food safety, and international trade. FreshXperts’ clients include growers, packers, distributors, wholesalers, and retailers across North America and abroad.