Five Crowns Marketing Highlights Year-Round Produce Programs at IFPA Global Produce & Floral Show

Brawley, Calif. —Five Crowns Marketing, a fourth-generation, family-owned grower, packer and shipper with deep agricultural roots dating back generations, is poised to showcase its year-round approach to fresh produce at the upcoming International Fresh Produce & Floral Association Global Produce & Floral Show, October 15–16 in Orlando, Florida.

Visitors can find the Five Crowns team in Booth #731 to explore its year-round programs for corn, melons and asparagus and learn how the company’s growing expertise, regional strategy and commitment to quality help bring fresh produce to consumers well beyond traditional seasonal eating occasions.

Built on a foundation of faith, family, integrity and stewardship, Five Crowns has grown its agricultural footprint across multiple regions to deliver high-quality fresh produce throughout the year.

Five Crowns’ ability to provide year-round supply is rooted in a strategic approach to growing and sourcing that follows optimal conditions for each commodity. The company’s growing regions are strategically selected for the soil, microclimate and conditions best suited to each crop, allowing production to move with the seasons and help maintain consistent supply and quality.

Corn production spans Mexico, Arizona and California, while cantaloupe, honeydew and other melons are grown across Southern California, the Central Valley and Yuma, Arizona, complemented by offshore sourcing to extend availability. The company’s asparagus program extends across Mexico, Peru and Washington, providing multiple production regions to support year-round availability.

For corn specifically, Five Crowns’ proprietary seed program allows the company to strategically grow its corn in the regions offering optimal growing conditions, with a focus on producing sweet, tender corn and the very best eating experience for consumers.

At the heart of the Five Crowns program is a commitment to quality, innovation and an unwavering focus on the consumer eating experience. Across its corn, melon and asparagus programs, the company’s goal is to deliver produce that looks, tastes and performs in a way that keeps consumers coming back.

That commitment to innovation takes different forms across the company’s programs. In melons, Five Crowns has expanded its sourcing strategy through an offshore program that helps extend the availability of cantaloupe and honeydew beyond traditional domestic growing seasons, creating a more consistent, year-round supply for customers.

In corn, innovation is focused on creating new ways for consumers to enjoy the category, from Cobettes, smaller cut cobs that offer a versatile, snackable format, to organic corn that gives retailers an option to meet continued consumer demand for organic produce, and California Style Street Corn, a ready-to-cook kit that combines fresh corn with flavorful sauce, seasoning and cheese in one convenient package.

Underlying each of these efforts is the same objective: deliver a quality eating experience that creates consumer satisfaction, builds repeat purchases and keeps fresh produce relevant across more of the calendar.

“Consumers don’t stop eating fresh produce when a traditional growing season ends, and our job is to make sure our customers have the supply and quality they need to keep those categories relevant year-round,” said Daren Van Dyke, VP of Sales & Marketing, Five Crowns Marketing.

“Corn, melons and asparagus each have their own natural seasonality and eating occasions, but there are opportunities to extend those occasions well beyond what consumers may traditionally associate with each commodity. Corn can move from summer grilling into fall game-day gatherings, holiday meals and fresh spring dishes.

“Melons can play a role in breakfast, snacking and entertaining throughout the year, while asparagus can move seamlessly from everyday meals into holiday and special-occasion dishes. By strategically growing and sourcing across regions and seasons, we can help our customers keep these commodities in front of consumers, create new eating occasions and ultimately drive demand through quality and great eating experiences.”

From a retail perspective, Five Crowns believes year-round availability creates opportunities for retailers to think differently about how these commodities are presented and merchandised.

“Having a year-round supply is only part of the equation,” said David Dudley, director of Marketing & Merchandising, Five Crowns Marketing. “The real opportunity is helping retailers connect the right product with the right eating occasion.

“Savvy merchandising can inspire consumers to purchase corn outside of the traditional summer months, bring melons into more snacking and entertaining occasions, and position asparagus as an everyday vegetable as well as a premium side for holiday and special-occasion meals.

“When you combine dependable supply with the right pack formats, quality and merchandising strategy, you create more opportunities for consumers to see, use and ultimately add these products to their baskets.”

Attendees of the IFPA Global Produce & Floral Show can experience the Five Crowns programs firsthand at Booth #731, where the team will showcase its corn, melon and asparagus offerings and share more about its year-round growing and supply capabilities.

The team will also be sampling Corn & Dill Pickle Relish, offering attendees a fresh take on the versatility of corn. Stop by Booth #731 to taste the product, meet the Five Crowns team and explore year-round opportunities across the company’s fresh produce programs.

About Five Crowns Marketing

Five Crowns Marketing is a fourth-generation, family-owned produce company founded in 1983. The company markets a range of fresh produce, including corn, melons and asparagus, under its Majesty and GloriAnn Farms labels.

Built on a strong foundation of faith, family, integrity and stewardship, Five Crowns is committed to growing the highest-quality fruits and vegetables while investing in the future of the company, its customers and the generations of agriculture to come.

With strategically located growing regions and operations across the United States and Mexico, Five Crowns works to provide customers with quality fresh produce throughout the year.