Family Tree Farms Promotes Coleman Hammond to Director of U.S. Grower Services

Reedley, CA — Family Tree Farms is pleased to announce the promotion of Coleman Hammond to Director of U.S. Grower Services.

Coleman has been an integral part of the Family Tree Farms team since 2018, bringing extensive field experience and strong grower relationships that support the company’s commitment to quality and operational excellence. Since joining the organization, he has worked closely with multiple commodities, focusing on stone fruit since 2019 and blueberries since 2020. 

In his new role, Coleman will oversee U.S. grower services, working closely with growers and internal teams to support production alignment, quality standards, and long-term growth initiatives.

“I’m honored to step into this role and continue working alongside our growers and teams to support the future of Family Tree Farms,” said Hammond. “Building strong relationships and delivering quality fruit starts at the grower level, and I’m excited to help move that forward.”

Doug LaCroix, VP of Sales and Marketing, shared:

“Coleman’s hands-on experience and strong relationships with our growers have made a meaningful impact on our business. His leadership and dedication make him a natural fit for this role as we continue to expand and strengthen our grower partnerships.”

Daniel Jackson, Owner of Family Tree Farms, added:

“Coleman has consistently demonstrated a strong work ethic and deep understanding of our grower network. We’re excited to see him step into this position and continue supporting the growers who are at the heart of Family Tree Farms.”