Family Tree Farms Appoints Ryan Howard as North American Sales Director

Reedley, CA – Family Tree Farms is pleased to announce the promotion of Ryan Howard to North American Sales Director, effective January 1, 2026.

Howard has been an integral part of the Family Tree Farms sales organization for over a decade, playing key roles in expanding customer partnerships, leading sales strategy, and supporting both stone fruit and blueberry programs across the domestic market. During his tenure, he has built strong relationships with retail partners and helped drive strategic growth in competitive produce categories through leadership and execution.

“I’m honored and excited to step into this new role,” said Howard. “I’m grateful for the opportunity to continue serving our customers and team as we build momentum across North America. I look forward to advancing our sales strategy and delivering exceptional service and results for our retail partners.”

Daniel Jackson, Owner added:

“Ryan has demonstrated unwavering commitment and leadership throughout his time with Family Tree Farms. His deep experience and results-oriented mindset make him an excellent fit to lead our North American sales efforts as we continue to strengthen our market presence.”

Doug LaCroix, VP of Sales and Marketing, shared:

“Ryan’s dedication and understanding of our business have been integral to our success. He consistently delivers for our customers and our team. We’re confident his leadership in this expanded role will help propel Family Tree Farms’ sales strategy forward.”