Family Tree Farms Appoints Jacob Peterson as Research & Development Director

Reedley, CA – Family Tree Farms is pleased to announce the promotion of Jacob Peterson to Research & Development Director, effective January 1, 2026.

Peterson has played a central role within Family Tree Farms’ world-class Research & Development Center, where he has worked closely with the team to select and refine proprietary varieties for superior flavor and market performance. He has been instrumental in advancing the company’s varietal development efforts and strengthening the foundation for future genetics programs.

“I’m honored to take on this role and build on the incredible work already underway,” said Peterson. “I am extremely thankful for Eric and his mentorship to me, and I look forward to leading our R&D team as we continue developing fruit that delivers exceptional quality and flavor for our customers and consumers.”

Eric Wuhl, former R&D Director, shared his perspective on passing the baton:

“Watching Jacob grow into this role has been one of the most rewarding parts of my time with Family Tree Farms. He’s earned this opportunity through dedication and deep understanding of varietal development. Passing the baton to him feels both personal and exciting — like the future of our genetics work is in capable hands.”

Daniel Jackson, Owner of Family Tree Farms, added:

“Jacob brings passion, expertise, and forward thinking to our R&D program. We’re confident his leadership will continue to push boundaries in fruit development and foster innovation that supports our growers and customers.”