Family Tree Farms Appoints Doug LaCroix as Vice President of Sales & Marketing

Reedley, CA – Family Tree Farms is proud to announce the promotion of Doug LaCroix to Vice President of Sales & Marketing, effective January 1, 2026.

LaCroix has been a foundational member of the Family Tree Farms leadership team for more than 20 years, guiding sales and marketing strategy that has supported the company’s growth across domestic and international markets. In his expanded role, LaCroix will continue to lead sales strategy and help shape the company’s brand direction as Family Tree Farms builds on its reputation for quality and innovation.

“After more than two decades with Family Tree Farms, I remain deeply committed to the people and the vision behind this business,” said LaCroix. “I’m excited to continue leading our teams, strengthening customer relationships, and building on the foundation that has made this company successful.”

David Jackson, Owner of Family Tree Farms, shared:

“Doug has been a trusted leader for many years. His ability to understand our customers, execute strategic plans, and inspire his team sets him apart. We’re confident his leadership as VP Sales & Marketing will continue to elevate Family Tree Farms in the global marketplace.”

Daniel Jackson, Owner of Family Tree Farms, added:

“Doug’s long-standing commitment, leadership, and strategic insight have been instrumental to our success. His balanced approach to sales and marketing uniquely equips him to guide our teams and support future growth across all channels.”