Family Tree Farms Appoints Brenton Helm as Vice President of Sales Operations

Reedley, CA – Family Tree Farms is pleased to announce the promotion of Brenton Helm to Vice President of Sales Operations, effective January 1, 2026.

Over the past 15+ years, Helm has helped shape Family Tree Farms’ sales organization, contributing significantly to international growth initiatives, including the successful development and expansion of the company’s Asia sales programs.

“I’m honored to take on this role and help strengthen the operational foundation supporting our sales organization. With the recent growth of our company—and continued growth ahead—it was the right time to strategically align our sales structure. I’m proud to be entrusted with leading the operational side of this next phase. ”

David Jackson, Owner of Family Tree Farms, Added:

“As our company continues to expand, it’s important that our leadership structure evolves alongside it. Brenton has consistently demonstrated strong leadership and a clear commitment to our sales organization. His ability to connect strategic vision with day-to-day execution makes him the right fit for this role, and we’re excited about the impact he’ll have across the company. ”

Doug LaCroix, Vice President of Sales & Marketing, Shared:

“With the increasing scale and complexity of our operations, this role allows us to better support the needs of our sales team. Brenton brings a deep understanding of our business and a disciplined operational mindset, and we’re confident he will continue to elevate our sales operations and support the next phase of growth. ”