Eosta Launches Organic Fruit Heroes Brand to Combat Europe-Wide Decline in Fruit Consumption Among Children
January 27, 2026 | 3 min to read
Only 42.5% of children (aged six-nine) in Europe consume fresh fruit every day.
WADDINXVEEN, Netherlands — Major organic fresh produce importer-marketer Eosta has announced the launch of Organic Fruit Heroes, an ambitious new brand and marketing campaign aimed at reversing the decline in fresh fruit consumption among young children, and addressing increasing worry among parents surrounding the presence of pesticide residues.
Only 42.5% of children aged six-nine eating fresh fruit on a daily basis, according to the World Health Organization (WHO), and an increasing number of five-19 year olds worldwide are now classified as “overweight” or “obese.” In fact, 2022 figures for the later definition put the number as high as 160 million.
The situation is not helped by widespread – and increasing – consumer concern about the presence of potentially-harmful PFAS pesticide residues on fruits. According to a Pesticide Action Network Europe 2024 study, there was a 220% increase in PFAS detections on fruits between 2011-2021. A 2024 Foodwatch Netherlands report found there was an average 17% rise in pesticide residue levels in the Top 10 fruits for children during the same time period, while PFAS were also detected on 20% on snacking vegetables marketed to children (Kassa, 2025).
Faced with these challenges, and a European children’s food and beverage market which is expected to expand from $28 billion in 2024 to $46 billion by 2033 (Renub Research, 2025), Eosta has decided to act now with the launch of Organic Fruit Heroes, a range of branded fruit products that are designed to make healthy eating appealing to young consumers.
In a children’s snack market where there is an increasing demand from parents for healthy, convenient, and visually-appealing alternatives to ultra-processed foods, the Organic Fruit Heroes offers an eye-catching, nutritious solution.
Unlike the majority of children’s fruit snacks – which are invariably processed – Organic Fruit Heroes are 100% fresh and 100% organic. In doing so, the brand responds to growing parental concerns about the use of synthetic chemical crop protection products in fruit cultivation. Organic Fruit Heroes makes healthy snacking fun in a natural and sustainable way by presenting high-quality organic apples, pears, kiwifruit, mandarins and grapes – with the range varying by season based on the most popular fruits for children – in innovative, eye-catching, child-friendly boxes, which include stickers, allowing young consumers to create their own Fruit Heroes.
Supported by a dedicated Organic Fruit Heroes website, where further activities can be accessed by children via a QR code on the boxes, the concept is aimed at making healthy fresh products fun and exciting. The branded boxes are available in shelf crates with a header card and floor displays, which include a shelf at an ideal ‘grab’ height for children.
Eosta’s Marketing & Sustainability Manager, Jeanine Somefun‑Wolthuis, said: “In the ‘kid snacks’ market segment, there is an increasing demand for health-conscious snack alternatives, and organic, non-GMO, natural ingredients. European parents are increasingly cognizant of their children’s dietary choices: the expansion of the children’s food and beverage market is partially fueled by increased awareness among parents about healthy eating practices and the significance of balanced nutrition.”
More information about Organic Fruit Heroes can be found at Eosta.com.
About Eosta
Eosta – with Nature & More as transparency brand – was established in 1990 and over the past 35 years has developed into a leading European distributor of organic fruit and vegetables. The company is known for its sustainability campaigns such as The True Cost of Food, Natural Branding, Living Wage and Save Our Soils.
Eosta’s Organic Raingrown Avocado won the inaugural True Price Award in 2025, a prize that has been created to highlight fair pricing and transparency in fresh produce supply chains. It was also awarded Bioproduct of the Year 2025 in The Netherlands, and took third place at the 2025 Fruit Logistica Innovation Awards.
Eosta will be exhibiting at Fruit Logistica 2026 in Berlin, Germany from 4-6 February 2026 in Hall 3.2, Stand A-50.