Dole Fresh Vegetables/Bud Antle to Make IFPA Debut as part of og Companies

Salad leader will exhibit with organicgirl and Braga Fresh

SALINAS, Calif. – Dole Fresh Vegetables/Bud Antle, manufacturer of DOLE^®-branded packaged salads, has announced plans to exhibit at the International Fresh Produce Association (IFPA)’s 2025 Global Produce & Floral Show Oct. 16-18, in Anaheim, Calif.

The salad leader will be making its debut with organic girl and Braga Fresh as part of og Companies in Booth #1067 in the Grower Shipper Pavilion, Hall D, as a result of the recent Arable Capital acquisition and merger.

According to David Austin, vice president of marketing and innovation at Dole Fresh Vegetables/Bud Antle, the brand’s first-ever appearance as part of og Companies with organicgirl and Braga Fresh is consistent with Arable Capital’s vision of creating a diversified produce portfolio that strengthens each brand’s legacy of innovation and commitment to exceptional customer service.

Austin said that Dole Fresh Vegetables/Bud Antle will use the occasion to display its three latest DOLE^® Salad kits introduced in August — DOLE^® Caprese Chopped Salad Kit, DOLE^® Pesto Ranch Chopped Salad Kit and DOLE^® Apple Harvest  Salad Kit – at IFPA’s Fresh Ideas Showcase throughout the show.

“Designed by the Dole Fresh Vegetables/Bud Antle R&D team to bring the bold, satisfying flavors of Italian mozzarella-based richness in caprese, the unexpected blend of classic ranch and pesto, and tangy and sweet apple cider flavors in minutes-to-make salad kit featuring farm-fresh lettuces, vegetables, toppings and original dressings.”

In honor of IFPA, Dole Fresh Vegetables/Bud Antle has launched a new Instacart offer on its latest DOLE^® Salads kits. Starting October 13, 2025, salad-loving Instacart shoppers can save $1 for every $8 they spend on DOLE^® brand’s new Caprese, Pesto Ranch and Apple Harvest kits, as well as other favorites.

Dole Fresh Vegetables introduced its first packaged salad in 1993. The company’s salad business, now through Bud Antle, LLC and part of the og Companies, was instrumental in the launch and growth of new salad varieties, such as its DOLE^® Chopped Salad Kits line, and the overall salad segment.

The company recently completed a bold new packaging refresh of its DOLE^® Salad Kit line to make it easier for salad lovers to choose, shop and enjoy their favorite all-inclusive salad experiences. The new look includes compelling new colors, photography, ingredient iconography and callouts, and represents an intentional nod to the growing number of Millennial and Gen Z shoppers buying packaged salads for the first time.

The refresh was unveiled in August on the company’s 31 salad kits at supermarkets throughout North America.

Dole Instacart Offer

Under Dole Fresh Vegetables/Bud Antle’s Instacart promotion, for every $8 that Instacart shoppers spend on participating DOLE^® Salads, they will save $1. 

The offer is available starting October 13, 2025 on any DOLE^® Salad Blend or Kit on the DOLE^® Salads Instacart page, while supplies last. For full promotion details, go to https://www.instacart.com/store/brands/dolefresh-vegetables/salads.

About Dole Fresh Vegetables/Bud Antle  

Dole Fresh Vegetables/Bud Antle is one of the largest fresh and cut vegetable producers and distributors in North America. The Monterey, Calif.-based company, part of the og Companies, markets a wide range of value-added salads and farm-packed vegetables throughout the U.S. and Canada under the DOLE^® Brand, through three geographically diverse, state-of-the-art U.S. salad processing plants able to supply its broad retail and foodservice customer base.

In the U.S., DOLE^® brand was ranked as the most-trusted brand in Salad Kits in the 2025 BrandSpark Most-Trusted Brand Awards Presented by Newsweek. The rankings were determined by 29,000 American shoppers who shared their insights on which brands they trust most and why.