DJ Forry Announces New Stone Fruit Consumer Pack

Reedley, CA – California produce marketer DJ Forry is set to kick off the 2016 California stone fruit season with the release of its new California Summer Fruit Heroes. The new 2 pound package contains a combination of kid friendly sized Peaches, Plums, and Nectarines.

The new Heroes package design and messaging provides retailers the opportunity to offer right sized stone fruit to families with children.

“We’ve felt for some time that there is a segment in the marketplace that’s not being fulfilled. And that’s finding a fun way for retailers to offer a stone fruit option that works for families with small children” said VP of Marketing Ray England. “We felt like a kid friendly package with a variety of fruit sized right for children would help families provide healthy snacking options and avoid waste. Many supermarket bulk displays are filled with fruit that weighs 9 oz. or more which is great for adults, but what about kids; would a parent offer their eight year old a 9 oz. Ribeye? We believe our Heroes package provides parents the opportunity to provide a variety of fruit in a fun efficient manner.”

DJ Forry sees the Hero pack as a natural extension of a very successful package they offer in the club store arena.

“We’ve been partnering with a forward thinking club store retailer for the last several years with a similar package that we brand as a Summer Fruit Trio. In their club store environment our Trio does extremely well. For this particular retailer, the vast majority of Trio sales have been incremental to the category with little cannibalization. It just seems logical to us that a package developed to appeal to the vast majority of conventional supermarket consumers would be natural. And help those operators increase their stone fruit category sales” added England.

About DJ Forry

California-based DJ Forry is a provider of fresh produce, including several varieties of stone fruit, cherries, table grapes, and specialty fruits including persimmons, pomegranates and arils. The company’s customers include produce wholesalers, brokers, and retailers. The company works with more than 30 farmers in California, Mexico and Chile to deliver the right products at the right price to both the domestic and export markets offering farmers an innovative, reliable, and profitable way to get their products to market.

For More Information Contact Ray England 559-638-0124

Source: DJ Forry