CASHMERE, Wash. — Crunch Pak, the industry leader in fresh sliced apples, is launching an addition to its Disney-inspired FOODLES® line with a Disney Princess edition featuring a carriage-shaped tray.
The portable snack that is fit for a princess will feature packaging in the shape of a carriage and an assortment of nutritious snack food options including apples, grapes, cheese and pretzels that meet the USDA’s dietary guidelines for children and Disney’s commitment to nutritional standards for better-for-you products.
FOODLES launched in the grocery, mass and convenience store channels in January 2011 with a Mickey Mouse-shaped tray; the addition of Disney Princess themed will grow incremental sales in the fresh cut fruit snack category.
“We are excited to bring the much-loved Disney Princess characters to our FOODLES line,” said Tony Freytag, vice president sales and marketing for Crunch Pak. “These wholesome snacks in the iconic carriage-shaped package are sure to be a hit with little princesses of all ages.”
In addition to the carriage-shaped tray, the Disney Princess-themed FOODLES line by Crunch Pak will include favorite Disney Princess characters such as Ariel from The Little Mermaid; Aurora from Sleeping Beauty; Belle from Beauty and the Beast; and Tiana from The Princess and the Frog. Disney Princess-themed FOODLES from Crunch Pak are available to retail customers nationwide. For more information visit www.crunchpak.com.
About Crunch Pak®
Crunch Pak® is the industry leader in fresh sliced apples. Founded in 2000, Crunch Pak® is committed to providing the highest quality organic and conventional sliced apples in the market. Crunch Pak®’s family of brands includes Crunch Pak® with Disney, Crunch Pak® Organics and BK Apple Fries®. The primary distribution is via retail channels; annually Crunch Pak creates more than 1 billion apple slices at plants in Cashmere, Wash., and Pennsylvania.
Source: Crunch Pak
