Chiquita Invites Consumers To Experiment With Healthy Snack Choices

CINCINNATI – As families and kids go back to school, Chiquita Brands (NYSE: CQB) is helping consumers of all ages discover the fun side of fruit. At TheSnackSide.com, Chiquita's new healthy snacking microsite, consumers are invited to help create new ideas for Chiquita® Juice + Fruit Duos(TM) flavor combinations and fun ways to test them. Consumers can submit their ideas through the site's integrated Facebook platform as well as upload a video of themselves experimenting and testing their new flavor combination. Contestants will compete to develop the best new flavor combination along with the funniest and most creative way to test it. The grand prize winner, voted on by members of the general public, will receive a Six Flags® theme park family pack and the opportunity to star in their own official Chiquita video.

"This contest is another fun way we can engage consumers to think about how they can integrate healthier snacks into their routines," said Heath Osburn, general manager of emerging business at Chiquita. "Chiquita Juice and Fruit Duos as well as our Chiquita Fruit Bites help busy Americans consume their daily requirement of fruit in a convenient way. We're looking forward to reviewing all the great new flavor combinations and seeing who the public chooses as the grand prize winner."

At the website, consumers can also download special coupons for discounts on Chiquita® Juice + Fruit Duos(TM) and Chiquita® Fruit Bites. Each contest entry will initially be evaluated by a panel of judges based on its creativity, quality and humor. Five of the highest scoring entries will be selected by judges as semi-finalists. Members of the general public will then select the grand prize winner from among the semi-finalist via an Internet vote between Sept. 12 and Sept. 19, 2011. The grand prize winner will be announced on Sept. 21, 2011. Official rules can be located at http://www.thesnackside.com/tab/legal.html.

About Chiquita Brands International, Inc.

Chiquita Brands International, Inc. (NYSE: CQB) is a leading international marketer and distributor of nutritious, high-quality fresh and value-added food products – from energy-rich bananas, other fruits, blends of convenient green salads to healthy snacking products. The company markets its healthy, fresh products under the Chiquita® and Fresh Express® premium brands and other related trademarks. With annual revenues of more than $3 billion, Chiquita employs more than 21,000 people and has operations in nearly 70 countries worldwide. For more information, please visit our corporate web site at www.chiquitabrands.com.

Source: Chiquita Brands International, Inc.