BAKERSFIELD, CA —This week at the Southeast Produce Council’s 21st Annual Southern Exposure conference and tradeshow in Tampa, FL, Cal-Organic Farms is launching an all-new organic rainbow carrot chip product positioned for retail carrot sets in a 12-ounce, resealable pack.
A division of Grimmway Farms and the nation’s largest producer of organic vegetables, Grimmway debuted their rainbow carrot chips as a 5-pound foodservice item at PMA in Anaheim. During SEPC, the company is sampling rainbow chips at booth #737 and showcasing the brand new retail offering in the product innovation case.
“Over the past 5 years we’ve seen steady growth in the organic carrot chip category which reflects consumer demand for more snack-sized veggies at retail,” said Eric Proffitt, Senior Vice President of Sales and Marketing at Grimmway Farms.
A naturally low-calorie, fat-free food, Cal-Organic rainbow carrot chips feature a blend of purple, orange, white and yellow chips and they are an excellent source of vitamin A. Like baby carrots, rainbow carrot chips are washed, cut and ready to eat from the bag.
“With more than 51% of consumers snacking on fruits and vegetables five or more times each week, our rainbow carrot chips offer a unique option to keep shoppers excited about fresh produce snacks,” said Kellen Stailey, Vice President of Marketing at Grimmway Farms.
Beyond a quick snack or pairing with dip, Cal-Organic rainbow carrot chips are suitable for culinary applications of all kinds. The company developed an assortment of globally-inspired recipes featuring rainbow carrot chips which focus on trending flavors and approachable prep times ideal for today’s busy cook. Recipe cards and POS materials are available to retailers upon request. Available year-round, Cal-Organic rainbow carrot chips are available in 12-ounce retail packs and 5-pound bulk bags for foodservice.
The Grimmway and Cal-Organic team will be at booth #737 to discuss rainbow carrot chips and the expansion of their organic operations at their Southeast facility in Lake Park, GA. For more information, visit the booth or call Cal-Organic Sales at 661-845-3758.
About Grimmway Farms
Family-owned and headquartered in Bakersfield, California, Grimmway Farms traces its roots to a produce stand opened by the Grimm brothers in the early 1960s. Grimmway is a global produce leader and the world’s largest producer of carrots. Grimmway supplies more than 65 organic, USA-grown crops and brands include Cal-Organic Farms and Bunny-Luv. Grimmway is committed to caring for customers and employees, honoring sustainable practices and preserving natural resources for future generations. For more information, visit www.grimmway.com.
