HOUSTON– Brighter Bites, a nonprofit organization that delivers fresh fruits, vegetables and nutrition education resources directly into families’ hands, announces the launch of its national back-to-school campaign, “Brighter Minds Start with Brighter Bites.”
Now through October 31st, Brighter Bites invites the public to welcome children and their families back to school through fundraising efforts that directly impact local communities. The “Brighter Minds Start with Brighter Bites” campaign will raise money that will provide fresh fruits and vegetables, and nutrition education to families across the country. All gifts will be matched dollar-for-dollar. The goal of the campaign is to support programming this coming school year, ultimately providing a more equitable community that fosters a healthy mind, body, and environment.
“Despite the challenges of the past year and a half, we continue to commit ourselves to providing families with fresh food and nutrition education, knowing now that it is more important than ever,” said Lisa Helfman, founder of Brighter Bites. “Through our program, we are excited to engage with more people around the country to bring fresh food and nutritional resources to classrooms and families in the areas where we serve.”
Brighter Bites relies on support from produce industry partners as well as other organizations and individuals to ensure families have access to fresh food. The organization works with over 120 schools in seven cities, providing approximately 25 pounds of fresh, seasonal produce and nutrition education on a weekly basis. Brighter Bites families are actively engaged in the program, with data proving that during the program they consume significantly more fresh produce and are talking about nutrition more often in their homes, too.
“Any contribution, big or small, will go a long way in helping families across the nation gain access to fresh produce and nutrition resources,” said Rich Dachman, CEO of Brighter Bites. “And in addition to these funds, Brighter Bites will also continue to benefit from the produce industry’s expertise, logistical know-how, and fresh product. All are vital to keep our program growing.”
To help Brighter Bites reach their goal of $50,000 by October 31, please visit www.justgiving.com/campaign/brighterbites to donate today. To learn more about Brighter Bites, visit www.brighterbites.org, or follow the organization on Facebook, Instagram, Pinterest, Twitter or YouTube.
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About Brighter Bites:
Brighter Bites is a nonprofit that creates communities of health through fresh food with the goal of changing behavior among children and their families to prevent obesity and achieve long-term health. Brighter Bites is an evidence-based, multi-component elementary school, preschool, and summer camp program that utilizes reliable access to fruits and vegetables, nutrition education, and consistent exposure to recipes and messages that feature fresh food. Since 2012, Brighter Bites has provided more than 40 million pounds of produce and millions of nutrition education materials to more than 475,000 individuals (including teachers) in Houston, Dallas, Austin, New York City, the Washington, D.C. Metropolitan area, and Southwest Florida. In February 2021 Brighter Bites expanded its programming to Salinas, California. To learn more about Brighter Bites visit www.brighterbites.org.
