Avocados From Peru Celebrates World Avocado Month

Washington D.C. – In celebration of World Avocado Month, Avocados From Peru (AFP) is sponsoring two exciting consumer-facing activations: free Peruvian avocado topping to Orioles fans at the game on Father’s day, June 17th and ‘Peru at the Zoo’ at Baltimore Zoo all July month long.

AFP’s renewed partnership with Entercom Baltimore (formerly CBS Radio) brings you free avocado topping at the Orioles game on June 17th. During the game, AFP will have three tables set up around Oriole Park handing out free Peruvian avocado topping to fans. Fans can try the Peruvian avocados topping by itself or enjoy it on top of their purchased food. Stop by one of the three tables to try your sample on June 17th!   

‘Peru at the Zoo’ will be a month-long activation at the Maryland Zoo the entire month of July and will include AFP signage at the Zoo, and radio traffic support sponsorships on all Entercom Baltimore radio stations.  Additionally, AFP prize packs will be given away in an exciting text to win campaign that will include gift cards, Zoo admission tickets and other premiums courtesy of AFP.  AFP will also be hosting ‘Breakfast with the Chimps’ at the Maryland Zoo in Baltimore on July 14th, featuring delicious avocado toast and anyone who visits the Zoo that day will be given a delicious avocado in a customized AFP ripening bag as they exit the Zoo. 

“Our ‘Peru at the Zoo’ activation is the first of it’s kind,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “It will engage consumers of all ages and spark significant excitement around America’s favorite summer avocado. We are also thrilled to be renewing our partnership with Entercom Baltimore this year given the success this initiative has achieved in past years.” 

For more information on ‘Peru at the Zoo’ please visit the AFP website: www.avocadosfromperu.com  

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture. 

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.

For more information about the PAC please visit www.avocadosfromperu.com or emailinfo@avocadosfromperu.com

Source: Peruvian Avocado Commission