Apio, Inc. Kicks Off The Eat Smart Shopping Spree Visa Gift Card Sweepstakes

GUADALUPE, CA —  Apio, Inc., a wholly owned subsidiary of Landec Corporation (LNDC) and a leading producer of fresh-cut vegetable products, has launched the Eat Smart® Shopping Spree Visa Gift Card Sweepstakes this March to coincide with National Broccoli Month.

The promotion started March 5th and appears on all 12-oz. packages of Eat Smart-branded Broccoli florets shipped in the United States. The new art features a bright, eye-catching burst on both the front and back of the package, which informs consumers how they can enter to win a Visa Gift Card. The sweepstakes features a total of 18 prizes awarded as Visa Gift Cards—three grand prizes of $500 each and fifteen additional prizes of $225 each.

“We’re excited about offering this promotion which gives our Eat Smart customers a chance to win significant prizes without adding any complexity for our retail partners.” says Apio Director of Marketing Cali Tanguay. “We look forward to many of the sweepstakes winners bringing their Visa Gift Cards right back to the store where they initially made their Eat Smart purchase and making additional produce purchases.

According to a survey sponsored by Sweepstakes Today, one of the web’s largest online sweepstakes entry portals, more than 90% of respondents indicated that they would buy or consider buying sweepstakes-sponsored products. Additionally, the survey revealed that a majority of respondents felt at least some increase in brand loyalty due to entering a branded sweepstakes.

Eat Smart offers a wide variety of fresh-cut vegetables in bagged and snack-tray configurations, which are particularly popular for springtime cooking and outdoor events.

Please visit www.eat-smart.net for more information on the Eat Smart brand or www.eatsmartsweepstakes.com for more information on the Shopping Spree Sweepstakes and entry rules.

About Apio, Inc.

Apio, Inc., founded in 1979 by five growers of celery in the Santa Maria Valley in the central coastal region of California, and named “Apio” for “celery” in Spanish, is today the leader in processing and marketing fresh-cut specialty vegetables in the U.S. Headquartered in Guadalupe, California, Apio sells its specialty vegetables and party tray products under the Eat Smart® brand. Apio’s fresh-cut specialty vegetable products are unique in that they utilize the Landec Corporation BreatheWay® proprietary breathable packaging technology to extend the shelf life of specific produce. Landec Corporation (NYSE: LNDC), a polymer science and specialty materials company based in Menlo Park, California, acquired Apio in 1999. For more information about the Company visit Apio’s website at www.apioinc.com.

Source: Apio, Inc.