Air Chief Organic Grape Sales Soar 200% With Creative Merchandising

PASADENA, Calif. – New Season Market, a Portland-based 14-chain natural foods market, recently held a merchandising sales contest with Sun Pacific®’s Air Chief® organic grapes, and the result was far more than they could have imagined for their sales.

Overall, New Season Market stores increased organic grapes sales over 200% from the same time period last year, and the winning store led by produce manager Ashley Phieffer increased sales by over 419%.  Not only did Phieffer and her produce team at the Progress Ridge store create a beautiful, eye-catching display, their effort resulted in Air Chief organic grapes sales contributing over 11% of their produce sales as a whole during the promotion. 

“When the produce managers at New Season Market are given a sales challenge, you can expect to have your sales projections smashed,” said Jeff Fairchild, Produce Director at New Season Market. “We partnered with Sun Pacific, grower of Air Chief organic grapes, and challenged our stores to ramp up their creativity and merchandising skills with a sales contest.”

“By merchandising our organic grapes without a plastic bag or clamshell, we are satisfying our customers’ desire to sample the grapes before purchasing and supporting our core values of doing what’s right for the environment by using less plastic. Equally important, the quality, flavor and crunch of Air Chief organic grapes are unmatched, and our customers love them,” added Fairchild.

“Our organic pack is a 21-pound stem up hand-selected pack,” explains Melissa Heinrich, Vice President of Vineyard Category Development at Sun Pacific. “All bunches are at least three-quarters of a pound or larger with an emphasis on having a traditional shape composed of wide shoulders and a tapering tail. These hand-selected bunches are packed on a bubble pad, followed by a liner and lastly paper is added to ensure our organic grapes arrive in excellent condition and are display ready.”

To place an order with Sun Pacific for Air Chief organic grapes, or any of their other fine selection of fresh produce including Cuties®, Mighties®, and Vintage Sweets™, contact Sun Pacific Sales at (213) 612 9957.

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About Sun Pacific®

Founded in 1969, Sun Pacific® is a leading California grower, packer, and shipper of the highest quality fresh citrus, kiwifruit, and table grapes. Sun Pacific is the owner of America’s original clementine brand, Cuties®, and number one kiwi brand in North America, Mighties®. Also included in Sun Pacific’s portfolio are exceptional brands such as Air Chief® table grapes and Vintage Sweets® navel oranges. For more information, visit www.sunpacific.com.

Source: Sun Pacific®