A. Duda & Sons and G’s Group Announce Joint Venture Acquisition of Tozer Seeds Ltd
February 4, 2026 | 6 min to read
Oviedo, Fla. – A. Duda & Sons and G’s Group are pleased to announce the joint venture acquisition of Tozer Seeds Ltd, one of the UK’s most respected independent vegetable seed companies.
Founded in West London in 1944 by Arthur Tozer and owned by the Dawson family since 1950, Tozer Seeds has earned a global reputation for innovation in vegetable breeding and the production of premium-quality seed crops. Over the past 80 years, Tozer has introduced industry-first breakthroughs, including the world’s first commercial F1 hybrid parsnip and celery varieties.
Under the new ownership, Tozer Seeds will continue to operate as an independent seed business, retaining its name, leadership team, and long-standing commitment to excellence. The company will remain focused on breeding, multiplication, and global sales of specialty horticultural crops such as celery, parsnip, kale, coriander, rocket, squash, legumes, and leeks.
This acquisition builds on a decade-long partnership between A. Duda & Sons and G’s Group, during which G’s has enjoyed exclusive access to Duda Generations proprietary celery genetics and seed varieties in Europe. G’s has collaborated with Tozer for more than 30 years across its growing regions. By combining Tozer’s global breeding strategy with Duda’s advanced celery genetics program, this joint venture creates a powerful platform for future innovation—benefiting growers and customers worldwide.
The transaction includes Tozer’s operations in the UK, Spain, the Netherlands, and the United States.
What this means for our partners and customers
- Continuity and Stability: Tozer will maintain its independence and continue serving existing customers without disruption.
- Enhanced Innovation: The collaboration strengthens research and development capabilities, ensuring access to cutting-edge varieties.
- Commitment to Growers: Our goal is to support the success of growers and customers by delivering superior genetics and seed quality.
Leadership Commentary
Steven J Winterbottom, Managing Director, Tozer Seeds
“The executive team of Tozer Seeds and the Dawson family are delighted to see the continuation of the Tozer name and legacy after stewarding it for over 75 years. By joining forces with Duda and G’s, we anticipate the business evolving into an even more exciting and dynamic future.”
Guy W Shropshire, CEO, G’s Group
“We have long admired Tozer’s diversity of genetics across its crop portfolio. Through this acquisition we have enabled the bringing together of Tozer and Duda’s world-leading celery genetics. This new venture provides deeper vertical integration, giving us greater engagement in the science of breeding and seed production, and we look forward to welcoming our new Tozer and Duda colleagues into the broader G’s Group.”
Sammy Duda, CEO/President, A Duda & Sons
“With over 200 years of celery breeding research and development—including our proprietary Duda Generations varieties, grown by Duda Farm Fresh Foods—we’ve built an unmatched foundation of innovation. By combining Duda’s celery genetics with Tozer’s global breeding portfolio, we’re positioned to accelerate the next generation of celery products that elevate flavor, quality, and category growth. This partnership marks a significant milestone for the industry, and we look forward to working with Tozer and G’s to expand opportunities for growers and customers worldwide.”
About Tozer Seeds
Tozer are a successful, independent, vegetable plant breeding company based in the UK. We market our seeds around the world and have established businesses in the USA, Holland and Spain. We cherish our traditions, whilst being committed to continuous innovation. We believe that our success is down to three fundamental things: our people, our plant breeding and our seeds.
About A Duda & Sons
A fifth-generation family-owned and -operated company headquartered in Oviedo, Florida, with diversified operations in agriculture and real estate, DUDA celebrates its 100th anniversary this year. Land and assets have always been at the foundation of DUDA’s strength and success, from the first 40 Florida acres Andrew Duda purchased in the early 1900s to over 45,000 acres owned and leased today across the U.S. Using good stewardship and land management practices, DUDA strives to achieve its corporate mission as a diversified enterprise through wide-ranging operations and subsidiary companies in agriculture, real estate development, and related businesses.
Starting out as a small celery farm in 1926, DUDA’s business operations today include Duda Farm Fresh Foods, one of the world’s leading producers and suppliers of celery and other quality fresh and fresh-cut produce; The Viera Company, a highly regarded community developer with fully-integrated real estate operations including residential home builder Viera Builders, Duran Golf Club, Viera Commercial Properties, and Viera Pools and Outdoor Living; Duda Ranches, manager of DUDA’s agricultural operations including sod, sugarcane, and cattle; and DUDA Commercial Properties, the company’s asset management portfolio. Guided by a multigenerational leadership team and a family governance structure grounded in its purpose – To multiply and share God’s blessings – DUDA continues to pursue sustainable growth and community impact across its many operations.
About G’s
Established in Cambridgeshire in 1952 G’s has grown into one of the world’s leading family-owned, fully integrated fresh produce companies. Now farming c. 14,500 ha of salads and vegetables across the UK, Europe and Africa, G’s ensures year-round supply to major UK, European and USA retailers.
G’s is committed to supplying quality, fresh produce that delights its customers every day and aims to be recognized as an outstanding market-led grower of sustainable, healthy, fresh products, and to be at the forefront of the industry in everything it does.