Around the holidays, everyone is making their lists and checking them twice and searching for the perfect gifts. Weis Markets, a retail chain with 164 stores in PA, MD, NJ, NY and WV, gave their customers a great gift option they could simply order during a grocery shopping trip, no extra shopping needed!
From November to December 2009, all Weis Markets promoted holiday gift boxes with wet-aged beef. For $39.99, customers could order either a box of (6) 10 oz. boneless ribeye steaks, (8) 5 oz. tenderloin steaks or (6) 10 oz. boneless strip steaks.
"This program was a huge success for us last year," said John Grimes with Weis Markets. "It was a great gift idea for those hard to buy for people that everyone has on their shopping lists."
Stores promoted the holiday gift boxes with ads and in-store point-of-sale materials. All store and meat managers were shown the gift box, its contents and display procedures at their holiday selling shows.
The holiday gift boxes made a little extra Christmas money for Weis Markets. They sold over 1,200 gift boxes, which added incremental sales to the department during the holiday selling. In addition, it helped to increase the visibility of their wet-aged products, generating a double-digit sales increase of wet-aged cuts so far this year.
Customers responded positively and loved the idea and quality of the product. Because of positive responses, Weis plans to offer the same program with a few adjustments this holiday season.
Source: The Beef Checkoff
