Appleton, Wis. – Increased visibility, high perceived value, and greater customer convenience all come together in this vibrant turkey carry pouch developed by Flair Flexible Packaging for Mr. Pavo® brand turkeys of PRONACA (Quito, Ecuador). Highlighted by a lustrous matte/gloss combination, the 565mm x 415mm + 220mm (22.2’’ x 16.3’’ + 8.7’’) three-side seal, stand-up pouch sports a photo-quality 10-color reverse rotogravure image of a perfectly roasted turkey. The two-hole die-cut handle is placed between an innovative double-reinforced permanent seal that ensures product safety and strengthens the pouch to withstand the weight of a whole turkey.
Inside the pouch constructed of PET and WHITE OCTENE-LLDPE, Mr. Pavo® has packaged a full-size uncooked turkey in a nylon ovenable bag, complete with a foolproof seasoning packet. The express intent of the colorful exterior pouch was to advertise the Mr. Pavo® brand and showcase the convenience of both carrying and cooking the enclosed turkey. According to Manuel Franco, marketing manager for poultry business at PRONACA, “The new presentation of the Mr. Pavo® products in the new pouch from Flair surpassed our expectations. This product is a new and unique product in the domestic market — an easy, fast, and delicious alternative that does not break with traditional turkey flavors. They were very well received by customers from the first moment, and sales exceeded the planned budget by 26 percent.”
Franco commented on this excellent example of well-designed flexible packaging solutions helping to significantly increase sales of the quality products they help represent. “The success of this concept is simply because the product and presentation are top quality. It’s the combination of an easy-to-prepare turkey, in packaging that is colorful, easy to recognize and remember, with the added convenience of easy-to-carry handles.”
Originally planned as a seasonal promotion for Christmas and Easter, producers of Mr. Pavo® brand turkeys intend to utilize the specialized pouches from Flair Flexible Packaging year-round. “We want to change the minds of consumers and suggest turkey for every occasion, or even as part of a daily menu, instead of just serving it on special occasions. Our new packaging will help us achieve that goal,” Franco commented.
As packaging consultants, designers and producers, the team at Flair Flexible Packaging works with customers to determine pouch and closure design to meet any given product’s size, temperature and display requirements. More information is available at www.flairpackaging.com or by calling (920) 574-3121 from within the United States or (403) 207-3226 from within Canada.
About Flair Flexible Packaging:
A privately held company founded in 1992, Flair Flexible Packaging is an innovative global designer, converter, and distributor of flexible packaging. The company’s expertise includes a wide array of flexible packaging structures, including pouches, bags, and roll stock such as lidding and forming films. Our packaging solutions are enhanced by vibrant high quality 10-color reverse rotogravure graphics, custom perforations, notches, degassing valves, spout fitments and resealing alternatives. Multi-layer laminated and co-extruded film structures are specifically researched and developed to successfully package, preserve and market products for a variety of applications. Industries served include food and beverage, tea and coffee, health and beauty, pet food, cleaning solutions, lawn and garden, and medical, industrial and chemical. In addition, Flair offers its customers a full range of technical flexible packaging consulting services, creative design services and professional print management. Flair both sources and converts high quality cast and blown films at its plants in Calgary, Canada; Houston, Texas; and at partner plants near Seoul, South Korea. The company operates its own sales, converting and distribution centers in three domestic centers including Appleton, Wisconsin; Houston, Texas; and Vancouver, Washington. More information is available at www.flairpackaging.com.
Source: Flair Flexible Packaging
