WOBURN, Mass. — As Americans are increasingly seeking grass-fed beef, Verde Farms, a leading provider of 100% pasture-raised, grass-fed beef, announces expansion of its product portfolio to include more moderately priced varieties. Joining Verde Farms' original 100% Grass-Fed Organic Beef line, the new Never Ever and Grass-Fed lines will introduce grass-fed beef to a wider audience looking for the quality and taste at an approachable price. Bolstered by the growing demand for grass-fed beef, this launch will further accelerate Verde Farms' growth which exceeded $50 million in revenue in 2015.
"With the success of our 100% Grass-Fed Organic line, we saw that consumers value the taste, health and environmental benefits of our grass-fed meat," said Verde Farm's Co-founder and CEO Dana Ehrlich. "Our new offerings bring these attributes to the consumer looking for a better for you, better for the planet, and better for the animal product, but at a more approachable price. We see this as an exciting opportunity to make humanely-raised, great-tasting grass-fed beef more widely available in the U.S."
Staying true to Verde Farm's founding principles of providing the highest quality grass-fed beef while prioritizing animal welfare and environmental sustainability, the complete Verde Farms line-up now includes:
- Verde Farms 100% Grass-Fed Organic: 100% grass-fed and grass-finished. USDA certified organic. 100% pasture-raised, never confined to feedlots, never given added growth hormones or antibiotics.
- Verde Farms Never Ever: 100% pasture-raised, never confined to feedlots, never given added growth hormones or antibiotics.
- Verde Farms Grass-Fed: 100% pasture-raised, never confined to feedlots and never given added growth hormones. Antibiotics are used only when necessary to treat a specific condition, in accordance with our belief in humane animal treatment.
While many Americans are paring back their traditional meat consumption, the grass-fed category is growing at a rapid pace, with grocery sales increasing nearly 27% according to Nielsen.* This is fueled by heightened consumer awareness for humane animal treatment as well as grass-fed's health benefits. Meat and dairy products from grass-fed animals are rich sources of a type of good fat called "conjugated linoleic acid" or CLA, an essential fatty acid thought to reduce heart disease and cancer risks. Grass-fed beef may also have higher levels of Omega-3 fatty acids and more antioxidant vitamins, such as Vitamin E**.
About Verde Farms
A pioneer in the grass-fed beef movement, Verde Farms was founded in 2005 with a mission to bring the taste and benefits of grass-fed beef to everyone. Today Verde Farms is a leading provider of 100% pasture-raised, grass-fed beef for both retail and food service. Verde Farms partners with a global network of family farmers who share the company's passion and respect for animal welfare, where feedlots and growth hormones are never part of the picture. To learn more about Verde Farms, visit VerdeFarms.com.
*Source Nielsen Perishables Group Total US FCA 52 weeks ending July 2, 2016
**Source MayoClinic.org
Source: Verde Farms
