Premium better-for-you beef now available at all of Publix’s stores, further proving that shoppers want healthier, sustainable protein options
Boston, MA — Verde Farms, the pioneer and leading brand of organic, 100% grass-fed, and 100% pasture-raised beef for nearly two decades, is proud to announce its largest retail partnership to date with Publix, the largest employee-owned supermarket chain in the U.S. Starting this month, more than 1,400 Publix locations will feature Verde’s premium steak cuts—ribeye, strip, sirloin, and filet—alongside its popular 85/15 ground beef, bringing healthier, sustainable protein options to households across the Southeast.
As of 2024, Verde is the only better-for-you beef brand to offer USDA Organic, 100% grass-fed, humanely raised, and verified regenerative beef across its entire portfolio. For Verde, this milestone represents a significant step in meeting the growing demand for organic and regenerative beef while solidifying its leadership in the Better For You (BFY) beef category.
“Our partnership with Publix marks a significant milestone for Verde and is a powerful way to start 2025,” said CEO of Verde Farms, Brad Johnson. “It reinforces what we’ve always believed, and what our consumer studies have proven: consumers want better protein options for themselves and their families. We’re thrilled to bring our delicious, high-quality beef to more home-cooked meals through Publix’s extensive network.”
Verde’s mission aligns perfectly with Publix’s commitment to offering products that support the well-being of their customers while also promoting sustainability and animal welfare. Since 2005, Verde has been providing premium beef from cattle that graze freely on pastures year-round, never exposed to antibiotics or added hormones. Today, Verde is available nationwide at retailers like Amazon Fresh, Target, Harris Teeter, Albertsons, and more. With its strong heritage and commitment to sustainability, Verde is the brand of choice for today’s health-conscious consumers who are looking for great-tasting beef from a company that respects both the environment and the animals that inhabit it.
Shoppers interested in Verde’s products can find their popular steaks and 85/15 ground beef in all of Publix’s stores across the Southeast, ensuring greater accessibility to premium organic beef.
For more information on Verde Farms, please visit verdefarms.com or follow them on Instagram, Facebook or LinkedIn.
About Verde Farms
For almost two decades, Verde Farms has been on a mission to bring consumers responsibly raised beef that is always organic and always delicious, recognizing the broken food system created by the corporate beef industry. That’s why Verde is challenging the status quo by providing the purest form of beef—raised the right way, the way it used to be, and always should have been. Verde is the leading brand of organic, 100% grass-fed, and 100% pasture-raised beef in the U.S. As of 2024, Verde is the only better-for-you beef brand to offer USDA Organic, 100% grass-fed, humanely raised, and verified regenerative beef across its entire portfolio. Verde partners with a global network of family farmers who share the company’s passion for high-quality, exceptional-tasting beef raised with respect for animal welfare, free from feedlots and growth hormones. For more information, please visit verdefarms.com.
