DAKOTA DUNES, S.D. – Tyson Fresh Meats, Inc., the beef and pork subsidiary of Tyson Foods, Inc., has appointed Ozlem Worpel the new director of Fresh Meats Marketing, a promotion from her previous position of senior brand manager.
Worpel will be responsible for leading the organization’s strategic direction across a strong Fresh Meats brand portfolio, developing new product lines and brand identities in a competitive marketplace. She will also provide direction on a comprehensive sales support structure.
Worpel has more than 25 years of marketing and product development experience. She has successfully helped launch three new brands since joining the company in 2016: Open Prairie® Natural* Pork, Chairman’s Reserve® Prime Pork and Chairman’s Reserve® Prime Beef.
“Ozlem brings extensive knowledge and leadership skills to her new role, and we look forward to her continuing to excel within the company,” said Kent Harrison, vice president of marketing and premium programs for Tyson Fresh Meats.
Worpel earned a Bachelor of Arts degree in Economics from Marmara University in Istanbul, Turkey.
For more information about Tyson Fresh Meats, visit TysonFreshMeats.com.
About Tyson Foods
Tyson Foods is one of the world’s largest food companies and a recognized leader in protein. Founded in 1935 by John W. Tyson and grown under three generations of family leadership, the company has a broad portfolio of products and brands like Tyson®, Jimmy Dean®, Hillshire Farm®, Ball Park®, Wright®, Aidells®, ibp®, and State Fair®. Tyson Foods innovates continually to make protein more sustainable, tailor food for everywhere it’s available and raise the world’s expectations for how much good food can do. Headquartered in Springdale, Arkansas, the company has 141,000 team members. Through its Core Values, Tyson Foods strives to operate with integrity, create value for its shareholders, customers, communities and team members and serve as a steward of the animals, land and environment entrusted to it. Visit WWW.TYSONFOODS.COM.
*Minimally processed. No artificial ingredients.
