In the monthly e-newsletter Retail Beef Blast, we often highlight a retailer who has made a special effort to keep the focus on beef in the meat case. If you’re thinking about applying for a Beef Backer Award, hosting a Beef Training Camp, implementing On-pack Nutrition Labeling, or if you need some great promotional ideas, check out how other retailers have succeeded in these areas. Get inspired!
On-Pack Nutrition Labeling
Hannaford Implements On-Pack Nutrition Labeling Program (October 2007)
Giant of Carlisle Implements On-Pack Nutrition Labeling Program (November 2008)
Marsh Implements Nutrition Labeling Program (2006)
Ukrop's Implements Labeling Program (April 2007)
Beef Training Camp
FoodMaxx Team Tackles Beef Training Camp (October 2008)
SUPERVALU Discovers the Value of Beef Training Camp
Tops Hosts Beef Training Camp on the Denver Cut (April 2009)
Southern Family Markets Employees Learn the Value of Beef Training Camp (April 2009)
Promotions
Safeway’s Tender-Hearted Promo Funds Breast Cancer Research
FoodMaxx Holiday Rib Roast Promo (December 2007)
Hannaford’s Summer Celebration Promo (Summer 2007)
Price Chopper Promotes Roast Pop-Up Timers (November 2007 – January 2008)
Publix Fills the Grill (August – September 2009)
Big Y Turns to Flat Iron to Boost Bottom Line (January 2008)
Quality Food Centers Gear Up for the Game with Great Beef Promotions (September 2009)
Dahl's Launches Holiday Beef Alternative Merchandising (BAM) Promotion (December 2009)
Weis Markets Offers Holiday Gift Idea (November – December 2009)
Beef Backer Awards
Harris Teeter’s Winning Tailgating Promo (June – October 2007)
Kroger’s Flat Iron Steak Program (February 2008)
Johnnie’s Foodmaster Heats Up Summer Grilling (February 2008)
Kroger Wins Beef Backer Award in Innovator Category (Sealed for Freshness Program) (2008)
Adam’s Hometown Market (2008)
Associated Food Stores (2008)
SuperValu Wins Beef Backer Award in Innovator Category (2009)
Southern Family Markets Wins Beef Backer Award (2009)
Sendik's Wins Beef Backer Award (2009)
Harris Teeter Wins Beef Backer Award (2009)
Hispanic Marketing
Food Lion Increases Sales with Hispanic Elements (June 2009)
Dillons Sales Increase with use of Hispanic Point-of-Sale Elements (July – November 2009)
Source: The Beef Checkoff
