ATLANTA In the two days preceding the 2010 International Poultry Expo in
Atlanta, Sealed Air’s Cryovac brand invited customers and supply partners to
attend the Poultry 101 training event at the company’s Packforum Americas
innovation center, located minutes from Atlanta’s Hartsfield-Jackson Airport.
Attendees of the two-day training course sat in on presentations about the
poultry processing industry and its technology, and participated in hands-on
demonstrations. Speakers included Shelly McKee, Ph.D., Auburn University, Casey
M. Owens, Ph.D., University of Arkansas, William Roenigk, senior vice president
and chief economist, National Chicken Council and Christophe Gottar, retail and
marketing director, Cryovac Food Solutions Europe.
For the past five years, the Cryovac brand has been a proud sponsor of Poultry
101, said Jim Belcher, marketing director for Sealed Air’s Cryovac food
solutions. We wanted this event to serve as an opportunity for participants to
learn more about the processing and production factors that affect the final
product quality, consistency and safety of poultry.
Presentation topics included poultry processing and deboning activity, life
production, conversion of muscle to meat, poultry meat quality, marination, food
safety, global poultry packaging and cook-in technologies. Attendees also
participated in hands-on demonstrations including chicken deboning.
This was the first year that Sealed Air’s Cryovac brand hosted Poultry 101 at
Packforum Americas. Designed as a dynamic innovation and learning center, the
28,000- square-foot Packforum Americas is a permanent customer forum that
brings the food processing, supermarket and foodservice industries together to
experience the full global range of Cryovac food packaging systems, programs
and services.
For more information about Cryovac products, call 1-800-845-3456 or visit
www.cryovac.com.
About Sealed Air
For fifty years, Sealed Air has been a leading global innovator and manufacturer
of a wide range of packaging and performance-based materials and equipment
systems that now serve an array of food, industrial, medical, and consumer
applications. Operating in 52 countries, Sealed Air’s international reach
generated revenue of $4.2 billion in 2009. With widely recognized brands such as
Bubble Wrap brand cushioning, Jiffy protective mailers, Instapak
foam-in-place systems and Cryovac packaging technology, Sealed Air continues to
identify new trends, foster new markets, and deliver innovative solutions to its
customers. For more information about Sealed Air, please visit the Company’s web
site at www.sealedair.com.
Source: Sealed Air
