WICHITA, Kan. – Cargill Beef today announced a new paint scheme for the Roush Fenway Racing No. 6 Ford Mustang driven by defending NASCAR Nationwide Series champion Ricky Stenhouse Jr. Additionally, Cargill Beef has expanded its schedule of sponsored races entering grilling season, increasing the total number of 2012 races from 12 to 15, beginning April 27 at Richmond, Va. (see accompanying below).
“Ricky’s currently competing for first place and another NASCAR series title, and we’re thrilled that he’ll being doing it in the Cargill Beef No. 6 Ford Mustang for nearly half the races this year,” stated In, Cargill Beef vice president of sales and marketing. “It’s the time of year when we believe NASCAR fans will symbolically ‘start their grills,’ and just as Sunoco is the official fuel of NASCAR racecars, Cargill Beef is the official fuel of the Roush No. 6 Ford Mustang team. High quality protein from burgers to steaks helps the team compete each weekend.”
To kick off Cargill Beef’s Virginia bash, Langley Air Force Base, Langley, Va., is where 1,000 U.S. Air Force personnel will be treated to the debut of the new paint scheme on the No. 6 Ford Mustang, Thursday, April 26. While there, Stenhouse will conduct an autograph session and 100% pure beef, nutritious, flavorful, quality burgers will be grilled and served to the invited Air Force personnel.
Friday, April 27, will be the public debut of the new Cargill Beef paint scheme when up to 500 Stenhouse fans will have a chance to attend a grilled burger lunch at Richmond International Speedway, near the souvenir sales area, from 11 a.m. to 1 p.m. Stenhouse posted a blog this week and is sending Tweets to followers, alerting them about this opportunity to enjoy a burger with the No. 6 team. On Saturday, April 28, media will be invited to sample burgers at the track. To ensure great flavor, juiciness and leanness, all Cargill Beef burgers served at Langley Air Force Base and Richmond International Speedway will include finely textured beef.
Cargill will be marrying the power of stock car racing, the expertise and experience of Roush Fenway Racing, the allure and value of the series defending champion driver with beef products that appeal to consumers and retail grocery channel distribution across the nation. A program to help consumers better understand how beef is produced, its nutritional value as part of a balanced diet, and the many types of beef products that feed Americans will also be launched at Richmond. Two new, informative, Internet web sites for consumers who love beef will be launched over the weekend: www.ilikebeefinmybeef.com and www.truthaboutbeef.com.
Ground beef for burgers, chili, tacos and other race tailgating dishes is an American dietary staple that provides protein, vitamins, iron and other essential nutrients to keep hard-working race team members going during the February to November season. Grocery stores will be supporting the Cargill Beef No. 6 team effort in communities where the car will be racing, including show car and driver appearances by Stenhouse, burger grilling events and other activities focused on nutritious, quality, safe and affordable ground beef that Americans, especially race fans, enjoy.
“After a hard-fought race, there’s nothing better than a big, juicy, delicious Cargill Beef burger loaded with all of my favorite fixings,” explained Stenhouse. “Protein is important for helping me stay focused and gives me theability to respond to rapidly changing track situations during long races when split-second decisions and speed in the pit box are critical to a winning effort. I’m excited about the opportunity to drive more races for Cargill Beef this season, especially knowing their burgers, steaks and other great beef products will be helping us get to victory lane in our run toward another series title.”
“Grilling burgers is as American as NASCAR racing, and Ricky does a wonderful job as an ambassador for both,” stated Shaw. “We’ll leave the driving and car set-up and race day maintenance to the team, and we’ll do our part to keep them well fueled with Cargill burgers and steaks, which has proven to be a winning formula on, and off, the track.”
2012 Roush Cargill Beef No. 6 Ford Mustang / Ricky Stenhouse Jr. Schedule
April 27, 2012 Richmond International Raceway, Richmond, Virginia
May 5, 2012 Talledega Superspeedway, Talledega, Alabama
May 11, 2012 Darlington Raceway, Darlington, South Carolina
May 20, 2012 Iowa Speedway, Newton, Iowa
June 2, 2012 Dover International Speedway, Dover, Delaware
June 29, 2012 Kentucky Speedway, Sparta, Kentucky
July 14, 2012 New Hampshire Motor Speedway, Loudon, New Hampshire
July 22, 2012 Chicagoland Speedway, Chicago, Illinois
July 28, 2012 Indianapolis Motor Speedway, Indianapolis, Indiana
September 1, 2012 Atlanta Motor Speedway, Atlanta, Georgia
September 28, 2012 Dover International Speedway, Dover, Delaware
September 29, 2012 Dover International Speedway, Dover, Delaware
October 12, 2012 Charlotte Motor Speedway, Charlotte, North Carolina
October 20, 2012 Kansas Speedway, Kansas City, Kansas
About Cargill
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 139,000 people in 65 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit Cargill.com and its news center.
About Roush Fenway Racing
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series with championship drivers Carl Edwards, Matt Kenseth, Greg Biffle, Ricky Stenhouse Jr. and Trevor Bayne. Celebrating 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering its exclusive Roush Fenway OnTrack sponsorship measurement services, motorsport’s first team-focused TV show and its award-winning social marketing channel RickyvsTrevor.com. Visit www.RoushFenway.com, circle on Google+ at +Roush Fenway Racing, become a fan on Facebook at www.facebook.com/roushfenway and follow on Twitter at @roushfenway. For sponsorship inquiries call John Bauersfeld at 704.720.4621
Source: Cargill
