The American Meat Institute annually publishes the Power of Meat report that explores and explains consumer perceptions, attitudes and behaviors regarding meat and poultry purchases. This year’s report, the ninth in the series, shows shoppers exhibit an increased interest in health and wellness when purchasing meat, as well as more focus on the natural and organic segments. Not surprisingly, the report also indicates that ready-to-eat products and the ease of preparation are two large factors when shoppers consider meat and poultry purchases.
Background
The intertwining of several factors including price, quality, brand loyalty and convenience yield interesting – though sometimes predictable – consumer purchasing patterns. The Power of Meat report provides insight to some of these trends and, in addition, explores interest in marketing and sales techniques, the role of meat and poultry in meal planning and the importance of nutritional profiles to purchasing patterns.
To read the rest of the story, please go to: NCBA/Beef Issues Quarterly
