Consumers continue to have questions about how pigs are raised, and no one knows the answers better than pork producers. The Pork Checkoff’s new social media outreach program is helping real farmers share real stories with consumers through #RealPigFarming.
“We want to empower producers to have meaningful, impactful conversations on social media with consumers about what happens on their farms,” said Claire Masker, public relations manager for the Checkoff. “The hashtag (#) before Real Pig Farming helps people search social media posts with the same phrase, making it easier for them to follow conversations.”
Social Forces Enlisted
A team of social media agvocates, dubbed the Social Forces, were selected to speak up for pork online. Members include pork producers, university students and allied industry representatives from across the country.
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