The beef checkoff is pleased to announce Jasmin Baron of Livonia, N.Y., as the winner of its “Veal Made Easy Recipe Contest.” For her prize-winning recipe, Panko Sesame Crusted Veal Cutlets with Asian Soy Lemon Butter Sauce, Baron received $500 in gift cards Monday, June 28 at Wegmans in Geneseo, her favorite grocery supermarket.
Baron’s recipe was one of more than 325 received online at VealMadeEasy.com, a checkoff-funded website targeted to home cooks. Baron enjoys participating in cooking contests as a hobby and often cooks veal at home. The winning recipe was tested by a team of culinary professionals, and judges evaluated recipes based on three criteria: taste, creativity and ease of preparation. Four finalists were also selected, and all of these recipes will be featured on VealMadeEasy.com.
The recipe contest was part of a national promotion, which ran from Jan. 13 – March 13, 2010, geared at demonstrating the versatility of veal and encouraging consumers to prepare veal more often at home. About 15 grocery chains and 1,600 stores signed on to support the program. In addition to the contest, the campaign included TV spots on the Rachel Ray Show and local news programs, online advertising, in-store presence featuring corner recipe labels on fresh veal packages, and a partnership with Colavita Extra Virgin Olive Oil. The recipe labels featured one of America’s most popular veal dishes, Fast Veal Parmigiana, which has just 268 calories and can be prepared in less than 15 minutes.
“We are so pleased to award Jasmin this prize,” says Dick Ayers, vice chairman of the Joint Veal Committee and a New York Veal producer. “As veal producers, we enjoy seeing our product used in creative ways for families to enjoy at home and would like to express our thanks to Jasmin for entering the contest. She developed a great veal recipe, and I hope other home cooks will be encouraged to try it and turn an ordinary meal into something special.”
For more information about veal initiatives funded with beef checkoff investments, visit VealMadeEasy.com. For more information about your beef checkoff, visit MyBeefCheckoff.com.
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program