The Canadian Roundtable for Sustainable Beef (CRSB) hopes consumers will soon be on the lookout for its new logos.

The organization launched its trademarks and logos, along with rules on how to use them, to the market Sept. 20.

The logos and trademarks may soon be appearing on company advertisements, promotional materials or specific products in the near future, assuming that meat is sourced through a CRSB-certified supply chain.

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